新媒体时代中小企业营销整合策略探析  

Analysis of marketing integration strategies for small and medium-sized enterprises in the new media era

作　　者：白晶 Bai Jing(United Front Work Department of the Wanbailin District Committee of the Communist Party of China in Taiyuan,Taiyuan,Shanxi,030024)

机构地区：[1]中共太原市万柏林区委员会统一战线工作部,山西太原030024

出　　处：《市场周刊》2025年第6期92-95,共4页Market Weekly

摘　　要：在当今时代,新媒体已成为企业营销与推广不可或缺的核心渠道。新媒体凭借其信息传播的高速性、互动交流的便捷性以及覆盖范围的广泛性,正以前所未有的力度重塑企业的营销策略与市场格局。对中小企业而言,新媒体的兴起既预示着前所未有的发展机遇,也带来了更为严峻的竞争考验。为了在竞争激烈的市场环境中立足并持续发展,中小企业必须与时俱进,深度挖掘新媒体平台的潜力,精心策划并执行有效的营销整合战略。文章概述了新媒体时代的背景与特征,剖析了中小企业所处的营销环境,并提出了营销整合策略,旨在为中小企业提高品牌认知度、扩大市场影响力提供助力。At present,new media has become an indispensable core channel for enterprise marketing and promotion.New media,with its high-speed information dissemination,convenient interactive communication,and wide coverage,is reshaping the marketing strategies and market patterns of enterprises with unprecedented strength.For small and medium-sized enterprises,the rise of new media not only heralds unprecedented development opportunities,but also brings more severe competitive tests.In order to establish and sustain development in a fiercely competitive market environment,small and medium-sized enterprises must keep pace with the times,deeply tap into the potential of new media platforms,carefully plan and execute effective marketing integration strategies.This article outlines the background and characteristics of the new media era,analyzes the marketing environment in which small and medium-sized enterprises operate,and proposes marketing integration strategies aimed at providing assistance for small and medium-sized enterprises to improve brand awareness and expand market influence.

关 键 词：新媒体时代 中小企业 营销环境 整合策略 

分 类 号：F272[经济管理—企业管理]