天然气销售的市场营销策略研究  

Research on the marketing strategy of natural gas sales

作　　者：方超 Fang Chao(Pinghu Natural Gas Co.,Ltd.,Pinghu,Zhejiang,314200)

机构地区：[1]平湖市天然气有限公司,浙江平湖314200

出　　处：《市场周刊》2025年第6期96-99,共4页Market Weekly

摘　　要：由于天然气具有高效、清洁、低碳等特性,所以在现代能源供应中发挥着重要作用。但天然气销售市场也面临诸多挑战和机遇。基于此,文章从天然气的基本特性与优势出发,对天然气市场进行了全面的SWOT分析,并深入剖析天然气市场的内部环境和外部环境,进而探讨了天然气销售的市场营销策略,如产品策略、价格策略、渠道策略和促销策略等,以期为天然气销售企业提供有效的市场营销指导,帮助企业更好地适应市场变化,提升市场竞争力,实现可持续发展。Natural gas plays an important role in modern energy supply because of its high efficiency,clean and low-carbon characteristics.But the gas sales market also faces many challenges and opportunities.Based on this,starting from the basic characteristics and advantages of natural gas,this paper conducts a comprehensive SWOT analysis of the natural gas market,in-depth analysis of the internal and external environment of the natural gas market,and then discusses the marketing strategies of natural gas sales,such as product strategy,price strategy,channel strategy and promotion strategy.In order to provide effective marketing guidance for natural gas sales enterprises,help enterprises better adapt to market changes,enhance market competitiveness,and achieve sustainable development.

关 键 词：天然气销售 市场营销策略 SWOT分析 清洁能源 

分 类 号：F713.54[经济管理—市场营销]