The in-depth transmission and reception process of the factors influencing review helpfulness from the signaling timeline perspective  

评论有用性影响因素的传递和接收过程研究——信号时间线视角

作　　者：Mohan Wang Fei Wan Jiaying Zhang Songyun Xia 王墨涵;万飞;张家滢;夏崧云(上海外国语大学国际工商管理学院脑机协同信息行为,教育部和上海市重点实验室,上海201620;圣路易斯华盛顿大学Mckelvey工程学院,圣路易斯63130,美国)

机构地区：[1]Key Laboratory of Brain-Machine Intelligence for Information Behavior(Ministry of Education and Shanghai),School of Business and Man-agement,Shanghai International Studies University,Shanghai 201620,China [2]Mckelvey School of Engineering,Washington University in St.Louis,St.Louis,MO 63130,USA

出　　处：《中国科学技术大学学报》2024年第10期35-50,I0006,I0007,共18页JUSTC

基　　金：supported by the Philosophy and Social Science Planning Program of Shanghai(2021BGL018).

摘　　要：Many existing studies have considered the factors influencing review helpfulness,mainly focusing on reviewer impact,review informativeness,and managerial response,based on signaling theory.However,previous studies have simply regarded these factors as independent signals,thus ignoring their in-depth transmission and reception processes.The conclusions about the impact of reviewers on review helpfulness are also inconsistent due to the inaccurate measure-ment of variables.To fill the above gaps,we followed the signaling timeline theoretical framework used in signaling the-ory and employed a bootstrapping analysis to examine how reviewer impact,review informativeness,and hotel manageri-al responses interact to influence review helpfulness.In this study,we used a unique dataset that included official labels from one leading online travel agency.The results show that reviewer impact may affect review helpfulness sequentially through review informativeness and hotel managerial response.Furthermore,by using official labels,both reviewer expert-ise and reviewer experience significantly affect review helpfulness.Finally,we discussed the theoretical and practical im-plications of these findings.现有大量文献基于信号理论探索了评论者影响力、评论信息量和管理反馈对评论有用性的影响。然而,以往研究通常将这些影响因素视为独立的信号,而忽略了它们的传递和接收过程。此外,由于变量测量的不准确,关于评论者影响力对评论有用性影响的研究结论不尽相同。为填补以上研究空白,本研究基于信号理论中的信号时间线理论框架,采用bootstrapping方法探索评论者影响力、评论信息量和酒店管理反馈如何相互作用最终影响评论有用性。在这项研究中,我们使用了一个全球领先的在线旅行平台的独特的数据集,该数据集包含了一系列官方标签。结果表明,评论者影响力通过影响评论信息量和酒店管理反馈继而影响评论有用性。此外,基于官方标签数据,评论者的专业性和经验都显著影响评论有用性。最后,我们讨论了研究发现的理论意义和管理意义。

关 键 词：signaling timeline review helpfulness reviewer impact review informativeness managerial response 

分 类 号：F274.6[经济管理—企业管理] F719.2[经济管理—国民经济]