数智赋能文旅场景下的游客幸福感生成机制研究——以成都夜游锦江项目为例  

Generation Mechanism of Tourist Well being in the Context of Digital Empowerment of Cultural Tourism Scenarios:Taking the“Night Tour on Jinjiang River”Project in Chengdu as an Example

作　　者：张琰飞[1] 李欣雨 朱海英[1] Zhang Yanfei;Li Xinyu;Zhu Haiying(Business School,Jishou University,Jishou,Hunan,China)

机构地区：[1]吉首大学商学院

出　　处：《四川师范大学学报(社会科学版)》2025年第2期108-118,204,共12页Journal of Sichuan Normal University(Social Sciences Edition)

基　　金：国家自然科学基金项目“共同富裕目标下武陵山区乡村旅游系统价值共创的行为、效应与治理机制研究”(72463009);湖南省自然科学基金项目“共同富裕目标下乡村旅游系统价值共创的演化、效应与治理机制研究”(2024JJ7390);湖南省教育厅重点科研项目“共同富裕导向下湘西地区乡村旅游多元主体价值共创机制与路径研究”(23A0402);国家自然科学基金项目“乡村旅游利益主体间关系网络演化与协同治理机制研究”(71963014)的阶段性成果。

摘　　要：以沉浸式文旅新业态示范项目“夜游锦江”为例,基于单案例研究和扎根理论分析方法,探究数智赋能、文旅场景、游客幸福感之间的关系,并挖掘游客幸福感生成机制。研究发现,数智技术从文化焕新、场景渲染、吸引物打造三个层面赋能文旅场景营造,使游客体验强化并生成幸福感;数智技术以内核文化意象为基础、中层生活图景为支撑、外层景区空间为载体赋能文旅场景营造,刺激游客生成幸福感;在数智赋能文旅场景下,游客通过交流互动、感官体验和文化认同,提升具身体验并获得幸福感;数智赋能文旅场景下的游客幸福感包括地方融入、沉浸式体验、情感联结、积极情感、个人成长、体验满足六个维度。Taking the“Night Tour on Jinjiang river”,a new business demonstration project of immersive cultural tourism,as an example,this paper explores the relationship between digital empowerment,cultural tourism scenarios,and tourist well being based on single case study and grounded theory analysis methods,and explores the generation mechanism of tourist well being.The research finds that digital intelligence technology can empower innovation of cultural tourism scenarios construction from three levels:cultural revitalization,scene rendering,and attraction creation,which enhances tourist experience and generates well being;digital technology empowers the creation of cultural tourism scenarios with the core cultural imagery as the foundation,the middle level life scene as the support,and the outer level scenic space as the carrier,stimulating tourists to generate well being;in the cultural tourism scenario empowered by digital technology,tourists enhance their physical experience and gain well being through communication and interaction,sensory experience,and cultural identity;the tourist well being in the cultural tourism scenario empowered by digital technology includes six dimensions:local integration,immersive experience,experience satisfaction,emotional connection,positive emotion,and personal growth.

关 键 词：数智赋能 文旅场景 游客幸福感 文旅高质量发展 夜游锦江项目 

分 类 号：G63[文化科学—教育学]