数智融合:AI驱动下的电商专业产教融合模式探索与应用  

Exploration of the Pathways and Practices for Cultivating Talent through Professional Industry-Education Integration Enabled by Digital Intelligence under the Background of AI

作　　者：王友青 李红卫 王晶 Wang Youqing;Li Hongwei;Wang Jing(The Open University of Shaanxi,Xi’an 710119)

机构地区：[1]陕西开放大学管理学院,陕西西安710119

出　　处：《陕西开放大学学报》2025年第1期91-96,共6页Journal of The Open University of ShaanXi

基　　金：2024年度陕西省中华职教社项目“数智融合:AI驱动下的高职电商专业产教融合新模式探索与应用”(项目编号:ZJS202410);2024年陕西省教育科学“十四五”规划课题“AI驱动下的高职产教融合新模式的探索与应用研究——以电子商务专业为例”(项目编号:SGH24Y3127);2024年陕西工商职业学院课堂革命典型案例专项“基于AIGC的《跨境电子商务》课堂革命探索与实践”(项目编号:3);2024年陕西开放大学科研课题“新质生产力视角下陕西省跨境电商高质量发展路径”(项目编号:2024KY-B06)。

摘　　要：在AI技术迅猛发展的背景下,数智化赋能专业产教融合成为推动教育与产业深度融合的重要途径。本文以电子商务专业为例,探讨了数智化赋能不仅能够促进教育与产业的无缝对接,还能推动AI技术与实践教学的深度融合,满足行业对新质人才的需求。文章提出了数智化赋能电商专业产教融合人才培养的创新路径,包括打破信息壁垒,构建产教融合共同体,共建现代产业学院,构建特色课程体系,建设数字化课程资源和场景,重构教学内容,以数智化为突破口实施课堂革命,打造教学创新团队以及构建产教融合学习效果评估指标体系。通过实践探索,这些路径显著提升了学生的专业技能和就业率,取得了显著成效。Against the backdrop of the rapid development of Artificial Intelligence(AI)technology,the empowerment of digital intelligence has become a crucial avenue for promoting the deep integration of education with industry.Taking the major in e-commerce as an example,this paper explores how the empowerment of digital intelligence not only facilitates seamless integration between education and industry but also advances the profound integration of AI technology with practical teaching,meeting the industry’s demand for new-quality talents.The article proposes innovative pathways for the cultivation of talent through the empowerment of digital intelligence in the integration of industry and education for e-commerce majors.These include breaking down information barriers,constructing a community for the integration of industry and education,jointly building modern industrial colleges,establishing a characteristic curriculum system,developing digital course resources and scenarios,reconstructing teaching content,implementing a classroom revolution with digital intelligence as the breakthrough,creating a team of teaching innovators,and constructing an assessment index system for the effectiveness of industry-education integration learning outcomes.Through practical exploration,these pathways have significantly enhanced students’professional skills and employment rates,achieving notable results.

关 键 词：人工智能 数智化 产教融合 人才培养 路径 实践探索 

分 类 号：G718.5[文化科学—职业技术教育学]