多元市场环境下品牌设计的思维创新  

Innovative Thinking in Brand Design in Diversified Market Environment

作　　者：廖威[1] LIAO Wei

机构地区：[1]广东农工商职业技术学院

出　　处：《丝网印刷》2025年第3期121-123,共3页Screen Printing

摘　　要：深入探讨品牌策略在当下多元市场环境中的思维创新。通过剖析消费者消费习惯、品牌认知、渠道多元化、产品更新迭代以及大数据人工智能等因素,阐述品牌策略制定的应对方法与创新可能,为品牌在复杂竞争环境中实现可持续发展提供理论与实践指导。Exploring in depth the innovative thinking of brand strategy in the current diversifi ed market environment,analyzing factors such as consumer behavior,brand perception,channel diversifi cation,product innovation and iteration,as well as big data and artificial intelligence,the paper will elaborate on the strategies and innovative approaches for formulating brand strategies.The aim is to provide theoretical and practical guidance for brands to achieve sustainable development in a complex competitive environment.

关 键 词：品牌设计 思维创新 市场环境 

分 类 号：F27[经济管理—企业管理]