新媒体时代动漫设计与文创产业融合路径研究  

Integration Path of Animation Design and Cultural and Creative Industry in the New Media Era

作　　者：陈爽 CHEN Shuang

机构地区：[1]中原科技学院

出　　处：《丝网印刷》2025年第3期130-132,共3页Screen Printing

摘　　要：新媒体技术的迅猛发展为动漫设计与文创产业的深度融合提供了高效的传播渠道。研究从内容驱动、技术赋能、市场导向三个维度出发,分别提出挖掘文化价值、拓宽传播维度、发展粉丝经济等具体实践策略。The rapid development of new media technology provides an effi cient communication channel for the deep integration of animation design and cultural and creative industries.This article proposes specifi c practical strategies from three dimensions of content driven,technology empowerment and market orientation,including exploring cultural value,expanding communication dimensions,and developing fan economy.

关 键 词：新媒体时代 动漫设计 文创产业 

分 类 号：G63[文化科学—教育学]