业精于“嬉”:工作游戏化研究述评  

Performance Comes From“Playing”:A Literature Review on Work Gamification

作　　者：刘松 周浩 肖宇婷 Liu Song;Zhou Hao;Xiao Yuting(Business School,Sichuan University,Chengdu,610064)

机构地区：[1]四川大学商学院,成都610064

出　　处：《珞珈管理评论》2025年第2期137-160,共24页Luojia Management Review

基　　金：国家自然科学基金面上项目“君不言子不语:管理者征求建言及其对下属建言行为的影响”(项目批准号:71872119);系统科学与企业发展研究中心重点项目“数字时代工作游戏化对员工创造力的影响研究:资源保存理论的视角”(项目批准号:Xq24B06)。

摘　　要：在数字技术引领的新时代背景下,传统的规范化工作模式对崇尚玩乐、追求趣味的新生代员工“激励失灵”的问题愈加凸显。工作游戏化作为一种能够激发员工工作热情、提升组织管理效率的新型管理工具,近年来受到理论界和实务界的广泛关注。鉴于当前工作游戏化研究较为分散,缺乏系统的分析框架以有效整合既有成果,本研究首先辨析了工作游戏化与相近概念的异同,并归纳了工作游戏化的测量工具;其次,通过文献计量构建知识图谱,分析了工作游戏化的研究热点;然后,基于“示能性-心理结果-行为结果”理论框架,阐述了工作游戏化研究的理论基础、实施效果与作用机制,并构建了工作游戏化的整合性研究框架;最后,就概念测量、研究层次、影响机制、研究视角和伦理问题提出未来研究方向。In the new era led by digital technology,the issue of“incentive failure”in traditional standardized work modes for the new generation of employees who embrace play and seek fun has become increasingly prominent.Work gamification,as a new management tool that can stimulate employees'work enthusiasm and improve organizational management efficiency,has garnered extensive attention from both organizational scholars and practitioners in recent years.Given the scattered nature of current research on work gamification and the lack of a systematic framework for effectively integrating existing findings,this study first distinguishes work gamification from similar concepts and summarizes measurement tools for it.Subsequently,knowledge maps are constructed through bibliometric analysis to analyze the research hotspots of work gamification.Then,based on the theoretical framework of“affordances-psychological outcomes-behavioral outcomes”,this study expounds the existing theoretical basis,consequences,and mechanisms of work gamification,and constructs an integrated research framework for work gamification.Finally,future research directions of work gamification are proposed in terms of concept measurements,research levels,influence mechanisms,research perspectives,and ethical issues.

关 键 词：游戏 游戏化 工作游戏化 

分 类 号：F272.92[经济管理—企业管理]