入芝兰之室:企业绿色文化与绿色创新  

Entering the Chamber of Orchids:Corporate Green Culture and Green Innovation

作　　者：白福萍[1] 黄宇杰 王京[2] 商梦亭 Bai Fuping;Huang Yujie;Wang Jing;Shang Mengting(Business School,Shandong University of Technology,Zibo 255000,China;Management College,Ocean University of China,Qingdao 266100,China)

机构地区：[1]山东理工大学管理学院,山东淄博255000 [2]中国海洋大学管理学院,山东青岛266100

出　　处：《外国经济与管理》2025年第1期137-152,共16页Foreign Economics & Management

基　　金：国家社科基金项目(20BGL087);山东省自然科学基金项目(ZR2023MG011);山东省自然科学基金项目(ZR2022QG028)。

摘　　要：企业绿色文化如何发挥非正式制度优势,促进生产方式低碳创新与经济可持续协调发展?本文基于企业文化的非正式制度视角,采用综合评价方法有效识别“绿色”导向的企业文化,并选取2011—2021年中国A股上市公司作为研究样本,系统考察了绿色文化对绿色创新绩效的影响及其作用机制。研究结果表明,企业绿色文化是孵化和培育绿色创新的“芝兰之室”,并通过提升资源集聚和强化高管绿色认知分别发挥“资源虹吸”和“战略引导”机制,促进绿色技术创新和绿色管理创新绩效。异质性分析发现,绿色文化对不同特征企业的影响存在着非对称性,主要表现为:高管受教育水平越高、社会责任压力越大、受环境规制约束较低的企业其绿色创新绩效更易受绿色文化影响。本研究丰富了绿色文化理论研究范畴,为推动企业绿色创新实践提供了经验借鉴和启示。With the rapid global dissemination and development of sustainable development and green investment concepts,a corporate culture guided by“green”has become the guiding force for lowcarbon development and green transformation,often likened to the“chamber of orchids”.How corporate green culture leverages informal institutional advantages to promote low-carbon innovation in production and facilitate coordinated sustainable economic development is an underexplored topic in the literature.From the perspective of informal institutions,taking China’s A-share listed companies from 2011 to 2021 as the sample,this paper identifies a“green”-oriented corporate culture based on five dimensions:spirit,strategy,system,production,and consumption,uses the natural language processing technology to extract the green culture information disclosed in the annual reports of listed companies,and examines the impact and mechanism of green culture on green innovation performance.The results indicate that corporate green culture promotes green innovation performance.Further analysis reveals that green culture plays a role in“resource siphoning”and“strategic guidance”mechanisms by enhancing resource aggregation and strengthening executive green awareness,respectively,and promotes the performance of green technology innovation and green management innovation.Heterogeneity analysis finds that enterprises with a higher executive education level,greater social responsibility pressure,and lower environmental regulatory constraints are more susceptible to the impact of green culture on their green innovation performance.The main contributions of this paper are that:(1)It reveals the differences in the impact of green culture on the performance of different types of corporate green innovation,expanding the theoretical factors driving green innovation performance and enriching the research scope of“green”-oriented informal institution theory.(2)It explores in depth the mechanism by which green culture affects corporate gre

关 键 词：绿色文化 绿色技术创新 绿色管理创新 资源虹吸 战略引导 

分 类 号：F270[经济管理—企业管理]