非物质文化遗产视角下宁波乡村文化礼堂的特色化发展路径对策研究  

Research on the Countermeasures for the Specialized Development Path of Rural Cultural Halls in Ningbo from the Perspective of Intangible Cultural Heritage

作　　者：丁欢 DING Huan(Ningbo University of Finance and Economics,Ningbo Zhejiang,315175,China)

机构地区：[1]宁波财经学院,浙江宁波315175

出　　处：《文化创新比较研究》2025年第4期72-78,共7页Comparative Study of Cultural Innovation

基　　金：宁波市社会科学研究基地项目“非物质文化遗产视角下宁波乡村文化礼堂的特色化发展路径对策研究”(项目编号:JD6-408)。

摘　　要：为了推动乡村文化的保护与传承,助力乡村全面振兴战略,采用深入分析与实例研究相结合的方法,探索宁波乡村文化礼堂在非物质文化遗产视角下的特色化发展路径。以宁波乡村文化礼堂及非物质文化遗产现状为基础,设计了特色化发展路径,并通过将朱金漆木雕非遗项目融入横溪镇文化礼堂进行具体案例分析。结果表明,非物质文化遗产是乡村文化礼堂特色化发展的关键,需结合创新策略、专业运营和品牌推广等手段,以满足民众的文化需求,促进乡村文化礼堂的可持续发展。研究结果表明非遗视角下的特色化发展路径切实可行,可以为宁波乃至其他地区乡村文化礼堂的特色化发展提供有价值的参考和借鉴。To promote the preservation and inheritance of rural culture and support the rural revitalization strategy,a combined method of in-depth analysis and case studies was adopted to explore the specialized development path of rural cultural halls in Ningbo from the perspective of intangible cultural heritage(ICH).Based on the current status of rural cultural halls and ICH in Ningbo,a specialized development pathway was designed,and a specific case analysis was conducted by integrating the Zhu-Jin Lacquer Wood Carving ICH project into the cultural hall of Hengxi Town.The results indicate that ICH is crucial for the specialized development of rural cultural halls.It necessitates the integration of innovative strategies,professional operation,and brand promotion to meet the cultural needs of the people and facilitate the sustainable development of rural cultural halls.The conclusions of this paper suggest that the specialized development path from the ICH perspective is feasible and provides valuable references for the specialized development of rural cultural halls in Ningbo and beyond.

关 键 词：非物质文化遗产 乡村 文化礼堂 特色化发展 路径对策 朱金漆木雕 

分 类 号：G127[文化科学]