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作 者:杨丽娟 丁瑾瑾 YANG Lijuan;DING Jinjin(Anhui Institute of International Business,Hefei Anhui,230051,China)
出 处:《文化创新比较研究》2025年第4期143-147,共5页Comparative Study of Cultural Innovation
基 金:2021年度安徽省高校人文社科研究一般项目“约翰·菲斯克大众文化理论视域下的中日治愈系文化比较研究”(项目编号:2021XJSK02)。
摘 要:治愈系文化产生于日本泡沫经济崩溃时期,并于21世纪初传播至我国。近年来,我国产生了许多包含治愈系元素的影视、短视频等文化产品,成为一种典型的流行文化。研究治愈系文化有助于了解当前中国青年文化的特点和传播路径,有助于引导其健康发展。该研究以中日两国典型的治愈系文化产品为研究对象,借助大众文化相关理论,解读治愈系文化在我国传播的过程,比较中日两国治愈系文化的特点,分析治愈系文化的社会价值。治愈系文化在本土化的过程中,逐渐演化出“戏谑”和“重视体验”的鲜明特征。治愈系文化具有情绪疏导、文化宣传等作用,但是存在过度关注自我的问题,其带来的治愈消费也不能真正起到治愈作用。因此在治愈系文化本土化的过程中,应引导其朝着有深度、有反思的方向发展。Healing culture originated in Japan during the period of the collapse of the Japanese bubble economy and spread to China at the beginning of this century.In recent years,China has produced many cultural products such as films,TV series and short videos that contain healing elements,becoming a typical popular culture.Studying healing culture helps to understand the characteristics and dissemination paths of current youth culture in China and to guide its healthy development.This study takes typical healing cultural products in China and Japan as the research objects,and uses relevant theories of mass culture to interpret the process of the spread of healing culture in China,compare the characteristics of healing culture in China and Japan,analyze the social value of healing culture.In the process of localization,healing culture has gradually evolved into distinct features such as"playfulness"and"emphasis on experience".Healing culture has the functions of emotional guidance and cultural promotion,but it has the problem of excessive self-focus,and the healing consumption it brings cannot achieve true healing.Therefore,in the process of localization of healing culture,it should be guided to develop in a direction that is profound and reflective.
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