数智赋能文化与旅游深度融合高质量发展的路径研究  

Research on the Path of High-Quality Development of Deep Integration of Culture and Tourism Empowered by Digital Intelligence

作　　者：许益亮[1] Xu Yiiang(Zhejiang Institute of Economics and Trade,Hangzhou,Zhejiang 310012)

机构地区：[1]浙江经贸职业技术学院,浙江杭州310012

出　　处：《中国商论》2025年第5期18-21,共4页China Journal of Commerce

基　　金：浙江省文化和旅游厅科研与创作项目“数智赋能文化和旅游深度融合高质量发展的机理与路径研究”(2024KYZ010)。

摘　　要：当前,各地文化与旅游融合不断向纵深推进,产业边界持续突破,“文旅+”已成为众多产业发展的强劲“增效器”。同时,文旅融合发展仍存在产业跨境融合发展动力待提升、文旅融合数智创造质量与应用待提升、数智化文旅融合的信息安全与伦理争议、金融与人才等文旅融合支撑要素保障欠缺等挑战。数智赋能文旅深度融合,是推动文旅产业高质量发展的重要途径。通过政产协同,能够加强数智赋能文旅融合高质量发展的顶层设计,完善数智赋能文旅融合高质量发展政策措施,夯实数智赋能文旅融合高质量发展基础,积极培育文旅融合发展新型业态等助力文旅市场主体发展壮大等,可以有效推进文化与旅游深度融合实现高质量发展。At present,the integration of culture and tourism in various regions continues to advance in depth,and the industrial boundary continues to break through.'Culture and tourism+'has become a strong efficiency for the development of many industries.The instrument'.At the same time,there are still some problems in the development of cultural and tourism integration,such as the development power of cross-border integration of industries to be improved,the quality and application of digital intelligence creation to be improved,and the integration of digital intelligence,culture and tourism.Challenges such as information security and ethical disputes,lack of guarantee of cultural and tourism integration support elements such as finance and talents.The deep integration of cultural tourism enabled by digital intelligence is to promote the high-quality development of cultural tourism industry.

关 键 词：数智赋能 文旅融合 高质量发展 发展瓶颈 跨境融合 

分 类 号：F276.44[经济管理—企业管理]