数字化背景下实体零售业转型发展:以DSJT为例  

Transformation and Development of Physical Retail Industry in the Digital Era:A Case Study of DSJT

作　　者：李旻 魏祥春 岳海一 艾雨橦 殷宝敏 LI Min;WEI Xiangchun;YUE Haiyi;AI Yutong;YIN Baomin(School of International Business,Dalian Minzu University,Dalian Liaoning 116650,China)

机构地区：[1]大连民族大学国际商学院,辽宁大连116650

出　　处：《大连民族大学学报》2025年第2期162-169,共8页Journal of Dalian Minzu University

基　　金：国家自然科学基金面上项目(72073099);中央高校基本科研业务费专项资金资助项目(04442024033);辽宁省教育厅高等学校基本科研项目(创新发展项目)(LJ142412026006);辽宁省社会科学界联合会辽宁省民族和宗教事务委员会联合课题(2023lsllhwtkt-07)阶段性成果。

摘　　要：随着数字技术的高速发展,大批传统实体零售企业逐渐加入转型升级的浪潮。以DSJT为例,分析了DSJT如何通过数字化转型,实现业务模式的创新发展,取得显著成效。然而,DSJT在数字化转型发展过程也面临技术基础薄弱、人才短缺、组织文化冲突以及市场动态把握困难等挑战。针对这些问题,提出了加强技术基础与人才建设、调整组织结构与文化、关注客户需求与市场变化等建议。在此基础,总结了DSJT数字化转型发展对零售行业发展趋势的启示,为零售行业的数字化转型创新发展提供了借鉴和参考。With the rapid development of digital technology,a large number of traditional physical retail enterprises have gradually joined the wave of transformation and upgrading.Taking DSJT as an example,this paper analyzes how DSJT has achieved innovative development of its business model through digital transformation and obtained remarkable results.However,DSJT also faces challenges in the process of digital transformation and development,such as a weak technical foundation,talent shortage,organizational cultural conflicts,and difficulties in grasping market dynamics.In response to these issues,suggestions are proposed to strengthen the technical foundation and talent development,adjust organizational structure and culture,and focus on customer needs and market changes.Based on this basis,this paper summarizes the insights of DSJT's digital transformation and development for the retail industry trends,providing a reference for the digital transformation and innovative development of the retail industry.

关 键 词：数字化转型 零售行业 DSJT 

分 类 号：F272[经济管理—企业管理]