景区文旅融合的价值共创机制研究  

Research on the Value Co-Creation Mechanism of CulturalTourism Integration in Scenic Areas

作　　者：田鸣[1] 李明璐 TIAN Ming;LI Minglu(Business School,Hohai University,Nanjing,Jiangsu,211100,China;Media College,Zhengzhou University of Technology,Zhengzhou,Henan,450044,China)

机构地区：[1]河海大学商学院,江苏南京211100 [2]郑州工程技术学院传媒学院,河南郑州450044

出　　处：《盐城师范学院学报(人文社会科学版)》2025年第2期56-65,共10页Journal of Yancheng Teachers University(Humanities & Social Sciences Edition)

基　　金：江苏省社会科学基金“价值共创视域下江苏推动文化产业和旅游产业深度融合发展的模式与路径研究”(21GLC026)。

摘　　要：当前文旅融合虽已取得一定成效,但基本停留在浅层次融合。为响应国家推动文旅深度融合的政策要求,急需将文旅融合向深层次整合推进,为此,要将文旅融合研究聚焦点从宏观与中观层面转向微观层面。通过分析国内外多处自然和人文景区文旅融合的典型案例,运用价值共创理论、符号化理论和身份认同理论,采用乔亚方法进行多案例研究,搭建“价值共创-符号化-身份认同-效益”模型,挖掘各构成要素间的动态交互作用,探索价值共创在驱动文化符号化、强化游客身份归属感以及促成多元利益共赢中的核心作用机制,为文旅深度融合提供理论支撑与实践参考。The cultural tourism integration has made some achievements,which,however,still remain at the superficial level.To address the urgent need for deeper integration,it is imperative to advance towards a more profound level.We should shift the focus of research from the integration strategies on the macro and medium levels to detailed exploration at the micro level.The researchers analyze typical examples of cultural tourism integration in natural and cultural scenic areas both at home and abroad,employing value co-creation theory,symbolization theory,and identity theory,by making an exploratory multi-case study with Gioia methodology,construct the model of“value co-creation-symbolization-identity-benefit”.The researchers reveal the dynamic interactions between the constituent elements,the core function of value co-creation in the symbolization of culture,enhancing tourists’sense of identity,and achieving win-win for all stakeholders.It provides theoretical support and practical references for the deep integration of culture and tourism.

关 键 词：文旅融合 价值共创 身份认同 符号化 案例研究 

分 类 号：F592[经济管理—旅游管理]