不同颠覆式创新市场情境下后发企业的追赶路径:多案例研究  

Catching-Up Paths of Latecomers in Different Disruptive Innovation Market Situations:A Multi Case Study

作　　者：胡海波[1] 毛纯兵 姜浩天 Hu Hai-bo;Mao Chun-bing;Jiang Hao-tian(Jiangxi University of Finance and Economics,Nanchang 330032,China)

机构地区：[1]江西财经大学工商管理学院,江西南昌330032

出　　处：《江西财经大学学报》2025年第1期23-34,共12页Journal of Jiangxi University of Finance and Economics

基　　金：江西省社会科学基金重点项目“数字化转型推动江西省制造企业高质量发展的路径与对策研究”(21GL03);江西省青年马克思主义者理论研究创新工程资助项目“专精特新企业颠覆式创新的路径研究”(23ZXQM102)。

摘　　要：在不同市场情境下采取差异化的创新策略,是后发企业实现追赶的关键。现有研究主要聚焦于旧市场情境下的后发企业追赶问题,忽视了后发企业在不同市场情境下的追赶策略。基于颠覆式创新的三类市场情境,通过多案例研究方法,探究了不同颠覆式创新市场情境下后发企业的追赶策略与追赶路径。研究发现:(1)不同颠覆式创新市场情境下后发企业追赶的驱动力和手段存在差异;(2)不同颠覆式创新市场情境下后发企业追赶采取不同的创新策略,旧市场情境下后发企业主要采取利用式创新策略,新市场情境下后发企业主要采取探索式创新策略,而在旧市场向新市场过渡的过程中,后发企业先后采取利用式创新策略与探索式创新策略;(3)颠覆式创新市场情境下后发企业追赶路径分为持续式、破坏式和复合式三种。因此,后发企业根据实际进入合适的颠覆式创新市场情境,并采取相匹配的创新战略和追赶路径。Adopting differentiated innovation strategies in different market contexts is the key for latecomers to catch up.The existing researches mainly focus on the catching-up problem of latecomers in the old market scenario,neglecting the catch-up strategies of latecomers in different market scenarios.Based on three types of market scenarios for disruptive innovation,this study explores the catching-up strategies and paths of latecomers in different disruptive innovation market scenarios through a multi case study method.The findings show that:(1)there are differences in the driving forces and means for latecomers to catch up in different disruptive innovation market scenarios;(2)in different disruptive innovation market scenarios,latecomers adopt different innovation strategies to catch up.In the old market scenario,latecomers mainly adopt exploitative innovation strategies,while in the new market scenario,latecomers mainly adopt exploratory innovation strategies.In the transition from the old market to the new market,latecomers successively adopt exploitative innovation strategies and exploratory innovation strategies;(3)in the context of disruptive innovation market,there are three paths for latecomers to catch up:sustained,disruptive,and compound.Therefore,the latecomers should enter the suitable disruptive innovation market scenarios according to their actual conditions and adopt their matching innovation strategies and catching-up paths.

关 键 词：颠覆式创新 后发企业 追赶策略 追赶路径 

分 类 号：F272[经济管理—企业管理]