书法艺术在现代视觉传达设计中的应用分析  

Application Analyses of Calligraphy Art in Modern Visual Communication Design

作　　者：刘崟君 施俊[1] LIU Yinjun;SHI Jun(Hubei University of Arts and Sciences,Xiangyang 441000,China)

机构地区：[1]湖北文理学院,湖北襄阳441000

出　　处：《鞋类工艺与设计》2025年第5期64-66,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在历史的长河中,中国有着五千多年的文化底蕴,作为中国传统文化的重要组成部分,书法艺术以其自身独特的艺术风貌,淋漓尽致地展现了东方神韵之美,在美感与意境方面具有不同于国外艺术形式的独特性。随着现代科技不断地发展和进步,书法艺术逐渐从小众走入大众的视野之中。将书法艺术融入视觉传达设计中,彰显了创意的视觉美感以及浓厚的笔墨韵味。因此,通过其艺术特征,针对书法艺术元素在视觉传达设计中的应用进行分析,实现传统艺术与现代艺术的有机结合,创造出独具特色的视觉传达设计作品。In the long river of history,China has a cultural heritage of more than 5000 years.As an important part of traditional Chinese culture,calligraphy art,with its unique artistic style,vividly shows the beauty of oriental charm,which is unique from foreign art forms in terms of aesthetic feeling and artistic conception.With the continuous development and progress of science and technology,calligraphy art has gradually entered the public's field of vision.Integrating calligraphy art into visual communication design shows the visual beauty of creativity and the strong charm of pen and ink.Therefore,by analyzing the application of calligraphy art elements in visual communication design based on its artistic characteristics,the organic combination of traditional art and modern art can be achieved,creating unique visual communication design works.

关 键 词：书法艺术 视觉传达 艺术特征 

分 类 号：J524.3[艺术—艺术设计]