中国传统绘画元素在现代平面广告设计中的应用研究  

Research on the Application of Traditional Chinese Painting Elements in Modern Graphic Advertising Design

作　　者：黄岩 HUANG Yan(Henan Logistics Vocational College,Zhengzhou 450000,China)

机构地区：[1]河南物流职业学院,河南郑州450000

出　　处：《鞋类工艺与设计》2025年第5期70-72,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本研究探讨中国传统绘画元素在现代平面广告设计中的创新应用。本文分析了传统绘画的主要特征和元素,包括意境、留白、线条和色彩等,并探究了其在当代广告设计中的转化与融合。研究表明,通过图形元素的提取与应用、色彩元素的创新运用、构图方式的借鉴以及书法元素的融入,传统绘画元素能为现代平面广告设计注入独特的文化魅力和艺术价值。This study explores the innovative application of traditional Chinese painting elements in modern graphic advertising design.The article analyzes the main characteristics and elements of traditional painting,including artistic conception,blank space,lines,and colors,and explores their transformation and integration in contemporary advertising design.Research has shown that traditional painting elements can inject unique cultural charm and artistic value into modern graphic advertising design through the extraction and application of graphic elements,innovative use of color elements,reference to composition methods,and integration of calligraphy elements.

关 键 词：中国传统绘画 平面广告设计 文化元素 创新应用 

分 类 号：J524.3[艺术—艺术设计]