“圈层牢笼”与话语转型:高校网络思政教育话语转型研究  

"Circle Cage"and Discourse Transformation:A Study on the Discourse Transformation of Online Ideological and Political Education in Universities

作　　者：赵威 方平[1] ZHAO Wei;FANG Ping(Zhejiang Sci-tech University,Hangzhou,Zhejiang,310018,China)

机构地区：[1]浙江理工大学,浙江杭州310018

出　　处：《浙江树人学院学报》2025年第1期90-97,共8页Journal of Zhejiang Shuren University

基　　金：教育部人文社会科学研究专项任务项目阶段性研究成果(23JDSZ3195);浙江省教育科学规划党建专项(2023DJG017);浙江理工大学基层党建创新项目重点课题(2023DJ001)。

摘　　要：在人工智能时代,大学生无法摆脱智能算法的信息投喂、信息偏食、信息裹挟,极易受“信息茧房、过滤气泡、群体极化、回音室”等负面效应影响,陷入一个信息窄化、封闭、迎合的“圈层牢笼”。这种“圈层牢笼”的束缚,使高校网络思政教育话语局限于“圈内同质化、圈外私密化、圈际脱序化、跨圈区隔化”的圈层循环逻辑,从而陷入话语主体失语、话语内容失调、话语表达失意、话语策略失效的困境。为此,高校网络思政教育话语迫切需要实现话语转型和优化话语转型策略:话语主体转向主体间性,塑造“圈内人”话语形象;权威话语转向大众话语,扩展“大众化”话语内容;传统话语转向图像话语,改善“多元化”话语表达;现实场域转向多元场域,建构“数智化”话语生态。通过以上话语转型策略,创新并完善高校网络思政教育话语体系,提升思政教育实效,牢牢把握多元场域内高校网络意识形态话语权。In the era of AI,young university students are inevitably subjected to algorithm-driven information filtering,selective exposure,and information manipulation.They are highly susceptible to negative effects such as"information cocoons,filter bub-bles,group polarization,and echo chambers",leading them into a"circular cage"of narrow,enclosed,and self-reinforcing in-formation loops.This"circle cage"constrains the discourse of online ideological and political education in universities,reinfor-cing a cycle of internal homogenization,external privatization,intergroup disorder,and cross-group segmentation.As a result,the discourse system faces significant challenges,including the loss of voice for discourse subjects,distortion of discourse con-tent,inefficacy in discourse expression,and failure of discourse strategies.To address these issues,there is an urgent need for discourse transformation in online ideological and political education in universities.This transformation should include:shifting discourse subjects towards intersubjectivity to shape the image of"insiders";transitioning from authoritative discourse to public discourse to expand"popularized"discourse content;evolving from traditional text-based discourse to visual discourse to enhance"diverse"expression;and moving from single-field discourse to multi-field discourse to construct a"digital-intelligent"discourse ecosystem.By implementing these discourse transformation strategies,universities can innovate and refine the online ideological and political education discourse system,enhance the effectiveness of ideological education,and firmly maintain discourse power in the diverse digital landscape.

关 键 词：人工智能 高校 网络思政教育 圈层牢笼 话语转型 

分 类 号：G641[文化科学—高等教育学]