在与不在:神圣游程旅游者的“神性”体验及其生成机制  

Presence and Absence:A Study of Tourist“Divinity”Experience and Its Generative Mechanism

作　　者：炊朋阳 吴嗣钧 谢彦君 CHUI Pengyang;WU Sijun;XIE Yanjun(College of International Tourism Management and Public Administration,Hainan University,Haikou 570228,China;Tourist Experience Research&Design Center,Hainan University,Haikou 570228,China)

机构地区：[1]海南大学国际旅游与公共管理学院,海南海口570228 [2]海南大学旅游体验研究与设计中心,海南海口570228

出　　处：《旅游学刊》2025年第3期32-46,共15页Tourism Tribune

基　　金：国家自然科学基金项目“旅游场中的仪式:地方性视角下的西藏民族文化旅游体验研究”(41771165)/“海南自由贸易港国际旅游消费中心建设路径”(72041027)共同资助。

摘　　要：仪式作为人类学的重要议题,在被纳入旅游研究语域之后,催生了二者关系框架中的旅游仪式论,并进而得出了旅游是神圣游程这一独特本体论观点。尽管这一命题已被证明具有相当的解释力,但这一理论进路尚需对以神圣游程为内核的所谓“神性”体验做进一步的深入考察。鉴于旅游本质中存在的差异性体验诉求,文章借助旅游者在民族风情体验中具有某种“神性”体验特质的游记及相关评论等文本材料,依据扎根理论的编码方法进行实证分析,尝试归纳旅游“神性”体验的特质以及影响旅游者获得该体验的具体因素。研究表明,旅游“神性”体验包含神秘感、神圣感、神往感、神游感4个子范畴及其内在关联,而旅游者的“在场”是影响此关联属性的关键因素,它们与“神性”是否“在位”的场景共同决定了旅游者能否获得旅游“神性”体验。通过对旅游“神性”体验范畴的归纳,该研究揭示了神圣游程中蕴含的“神性”内核,明确了旅游“神性”体验的基本观察维度,并构建了旅游“神性”体验的生成机制模型。The incorporation of ritual as an important anthropological issue into tourism studies has given rise to the theory of tourism as a“secular ritual”and“sacred journey.”By further analyzing the view of sacred journey,this paper finds that this view draws on the analytical framework and main idea of ritual theory,and benefits from the well-established ritual theory,which is widely recognized by the academic community.Although this proposition has proven to possess strong explanatory power,this theoretical approach requires further in-depth examination of the so-called“divinity”experience that is at the core of the sacred journey.This is because from the perspective of tourism basic theory construction,if tourism research is the body and external theories are the use,endogenous theoretical innovation is indispensable.Although the sacred journey theory has constructed a systematic theoretical framework with the help of the ritual theory,it has neglected to think about and define its tourism core:the“divinity”experience,which makes the theory lack of tourism endogenous theoretical innovation as a support.Therefore,based on tourism itself,it becomes an important way to improve the theory by constructing the tourism core for the transplanted sacred journey.Given the different experience demands in tourism,this paper conducted an empirical analysis adopting the coding method of grounded theory,drawing on travelogues,reviews and other textual resources that demonstrate the distinct“divinity”experiences that tourists have when exposed to ethnic cultures.The aim was to enumerate the qualities of the“divinity”experience and specific factors affecting tourists’gaining of such experience.The study showed that the tourist“divinity”experience includes four subcategories,namely,yearning,mystery,sacredness,and divine travel,along with their inherent connections.Furthermore,the tourist’s presence is the key factor affecting the connection.Together with the scene whether the divinity is“present”,th

关 键 词：神圣游程 旅游“神性”体验 在场 在位 

分 类 号：F59[经济管理—旅游管理]