当贸易战遇上购物车:国际争端如何改变消费者选择  

Impact of international dispute events on consumers’purchase intention towards dispute country products

作　　者：宋玉臣[1,2] 朱铭祺 SONG Yuchen;ZHU Mingqi(Center for Quantitative Economics,Jilin University,Changchun 130000,China;School of Business and Management,Jilin University,Changchun 130000,China)

机构地区：[1]吉林大学数量经济研究中心,吉林长春130000 [2]吉林大学商学与管理学院,吉林长春130000

出　　处：《中国软科学》2025年第2期196-207,共12页China Soft Science

基　　金：国家自然科学基金面上项目“现代金融理论和金融实践的二重分歧及解决路径的理论与方法”(71273112);教育部人文社会科学重点研究基地重大项目“新常态下我国资本市场与经济增长的长期协调发展研究”(16JJD790016)。

摘　　要：国际争端事件会挑起两国人民的敌对情绪,并进一步影响消费者的行为决策。主要探索争端事件如何影响当事国消费者对争端国产品购买意愿。以中美贸易战为争端事件情景案例,以“刺激一反应”理论为基础,构建消费者在争端事件情景下的行为决策模型。实证结论表明:国际争端事件卷入度、感知经济竞争正向提升了消费者对争端国的经济敌意;消费者的经济敌意、爱国主义通过降低其对争端国情感形象而降低了其购买争端国产品意愿;消费者的经济敌意和爱国主义也可以通过提升消费者民族中心主义而降低其争端国产品购买意愿。International dispute events may provoke hostile sentiments between countries.This study explored the influences of dispute events on consumers’purchase intention towards dispute country products.Taking the Sino-US trade war as the dispute event case,following the theory of“stimulus-response”,this paper constructs the behavior decision model of consumers in the dispute event scenario.The international dispute event involvement and perception economic competition were found to have positive impacts on consumers’economic animosity.Consumers’economic animosity and patriotism were found to reduce their willingness to purchase products in disputed countries by reducing affective image of disputed countries;The economic animosity and patriotism of the people were found to reduce their purchase intention towards disputed country products as well by raising consumer ethnocentrism.

关 键 词：国际争端事件 爱国主义 消费者民族中心主义 购买意愿 

分 类 号：D518[政治法律—政治学]