中国传统文化在文创产品设计中的创新价值评估  

Assessment of the Innovative Value of Traditional Chinese Culture in Cultural and Creative Product Design

作　　者：季少融 杨程 JI Shaorong;YANG Cheng(School of Art and Archaeology,Hangzhou City University,Hangzhou 310015,China;College of Computer Science and Technology,Zhejiang University,Hangzhou 310027,China)

机构地区：[1]浙大城市学院艺术与考古学院,杭州310015 [2]浙江大学计算机科学与技术学院,杭州310027

出　　处：《包装工程》2025年第6期238-249,共12页Packaging Engineering

基　　金：教育部人文社会科学研究青年基金项目(24YJC760047);中国博士后科学基金第74批面上资助(2023M743069);浙江省社科规划重大课题(21WH70081ZD)。

摘　　要：目的在以全球化市场与本土化营销为特征的新设计时代,将传统文化融入设计,以确保本土创意来源在全球范围内的差异化变得愈发重要。通过两项研究,开发并验证了中国传统文化创新价值分级系统,以衡量中国传统文化在文创设计中的创新价值。方法在研究1中,通过广泛的文献综述及1632名受测者参与的问卷调查,开发并验证了中国传统文化创新价值量表。建立了中国传统文化创新价值评价系统,通过3个维度及15项标准来衡量中国消费者对创造性转化传统文化的态度。在研究2中,68位设计专业学生使用该评价系统对10个文创产品进行了评价。该研究验证了评价系统的可行性并促成了中国传统文化创新价值分级系统的开发。结论新开发的中国传统文化创新价值量表是有效且可靠的。中国传统文化创新价值分级系统规范了衡量传统文化设计创新价值的标准。该分级系不仅有助于在设计实践中评估传统文化的设计创新价值,而且促进了传统文化在设计中发挥更积极、有效的作用。In the contemporary design era characterized by globalized markets and localized marketing,incorporating traditional culture into design has become increasingly important to differentiate local creative sources globally.The work aims to develop and verify the Traditional Chinese Culture Innovation Value Grading System(TCCIV-GS)through two comprehensive studies to quantify the innovation value of traditional Chinese culture in cultural and creative product design.Study 1 focused on creating and validating the Traditional Chinese Culture Innovation Value Scale(TCCIV-S)through an extensive literature review and a questionnaire involving 1632 respondents.The Traditional Chinese Culture Innovation Value Evaluation System(TCCIV-ES)was established to measure Chinese consumers'attitudes towards the creative transformation of traditional culture across three dimensions and 15 criteria.In Study 2,68 students majoring in design evaluated 10 cultural and creative products with this evaluation system.This study verified the feasibility of the TCCIV-ES and promoted the development of the TCCIV-GS.The newly developed TCCIV-S is valid and reliable.The TCCIV-GS standardizes the criteria for measuring the design innovation value of traditional culture.This grading system not only helps assess the design innovation value of traditional culture in practice,but also promotes a more active and effective role of traditional culture in design.

关 键 词：中国传统文化 文化价值 文创产品设计 创意思维 量表开发 

分 类 号：TB482[一般工业技术—包装工程]