文字学视阙下汉字文创的设计途径  

Design Approach of Chinese Character Cultural Creation under the Perspective of Philology

作　　者：周晓蓉 唐玉娟 ZHOU Xiaorong;TANG Yujuan(Hunan University of Technology and Business,Changsha 410205,China;Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南工商大学,长沙410205 [2]湖南师范大学,长沙410081

出　　处：《包装工程》2025年第6期327-333,共7页Packaging Engineering

摘　　要：目的通过文字学的六书理论,探讨汉字在文创产品中行之有效的艺术表现手法和文化场域的构建,为汉字文创的设计与研究提供一种新的视角与思路。方法基于文献资料法与案例分析法,以六书造字法则的思路,分别对汉字的“形、声、义”在文创设计中的具体应用进行解析,总结并归纳其优势与特点。结果得出了文字学理论融入汉字文创产品设计的策略与创新方法。结论文字学理论对于汉字文创设计具有重要的启示意义,以“象形”“指事”“会意”“形声”等造字方法引发设计思维,深化汉字的“形、声、义”在文创产品中的视觉逻辑与语义表达,能有效丰富汉字文创产品外在形式的表现力和核心内容的感染力,为文创设计的创新提供更多的理论支持和创作动力。Through the theory of the Six Categories of Chinese Characters,the work aims to explore the effective artistic expression techniques and the construction of cultural field of Chinese characters in cultural and creative products,and provide a new perspective and idea for the design and research of Chinese character cultural creation.Based on the method of literature review and case analysis,the specific application of"shape,pronunciation and meaning"of Chinese characters in cultural and creative design was analyzed,and its advantages and characteristics were summarized according to thoughts of creating characters in the Six Categories of Chinese Characters.The strategies and innovative approaches of integrating the philology theory into the design of Chinese character cultural and creative products were obtained.The theory of philology is of great significance to the cultural and creative design of Chinese characters.The methods of creating Chinese characters,such as"pictographic","indicative","knowing"and"pictophonetic",can stimulate design thinking and deepen the visual logic and semantic expression of Chinese characters in"shape,pronunciation and meaning"in cultural and creative products,which can effectively enrich the expressive force of the external form and the appeal of the core content of cultural and creative products,and provide more theoretical support and creative power for the innovation of cultural and creative product design.

关 键 词：文字学 汉字设计 文创设计 六书 

分 类 号：TB472[一般工业技术—工业设计]