动画艺术赋能非物质文化遗产推广的路径研究——以澳门瓷砖动画创作为例  

A Study on the Path of Applying Animation to Spreading Intangible Cultural Heritage--Taking Macao Ceramic Tile Animation Creation as a Case Study

作　　者：万畹滋 王俞雅 Wan Wanzi;Wang Yuya(City University of Macao,Macao 999078,China)

机构地区：[1]澳门城市大学创新设计学院,中国澳门999078

出　　处：《江西科技师范大学学报》2025年第1期81-88,共8页Journal of Jiangxi Science & Technology Normal University

摘　　要：动画作为新媒体对非物质文化遗产的推广有独特优势,兼顾非遗原生特征的保护和推广中的多样性和生动性等审美特征。以中国澳门葡式瓷砖为例,结合动画史中单原色动画制作,运用代表性的色彩深浅各异的蓝,表现中国澳门作为一座临海城市的历史文化特征;用图形动画(MG动画)表现中国澳门这座城市中西交融、兼容并蓄的风格特征。从审美的角度来看,定格动画是凸显物质特征的良好载体,可凸显澳葡瓷砖作为瓷砖的特性;粒子技术作为新兴科技能达成传统风格的新呈现。动画设计表现非遗的关键,在于结合非遗的艺术特征、文化内涵、情感内核、时代脉搏等方面,解构非遗元素。as a new media animation has its advantages on intangible cultural heritage spread,which can combine showing its diversity and vividness in the intangible cultural heritage spread with protecting its original characteristics.Taking the Portuguese style ceramic tiles in Macao as an example,the normal blue color with different shades is used to display the characteristics of Macao as a seaside historical and cultural city by single color animation production;MG animation is Used to reveal the style of Macao with integration and inclusiveness of Chinese and Western cultures.From an aesthetic perspective,Stop-Motion is a good carrier for highlighting material features,which can highlight the characteristics of Macao-Portuguese tiles as ceramic tiles;Particle technology,as a new technology,can achieve a new presentation of traditional styles.The key to expressing intangible cultural heritage in animation design lies in deconstructing intangible cultural heritage elements by combining their artistic features,cultural connotations,emotional cores,and the pulse of the times.

关 键 词：动画艺术 非物质文化遗产 应用设计 葡式瓷砖 

分 类 号：F590.3[经济管理—旅游管理] J202[经济管理—产业经济]