当代社会媒介传播的责任伦理  

The Responsibility Ethics of Media Communication in Contemporary Society

作　　者：辛利利 徐椿梁 XIN Lili;XU Chunliang(School of Marxism,Nanjing University,Nanjing 210023,China;School of Marxism,Nanjing Normal University,Nanjing 210023,China)

机构地区：[1]南京大学马克思主义学院,江苏南京210023 [2]南京师范大学马克思主义学院,江苏南京210023

出　　处：《齐鲁学刊》2025年第2期66-74,共9页Qilu Journal

摘　　要：当代社会媒介传播给人际交互带来诸多便利,但也面临着应该如何沟通、传递什么以及如何传递的责任伦理。媒介伦理的目标就是要在社会公共群体中形成真、善、美的价值氛围,承担起传承人类文明的伦理义务。媒介伦理责任的价值定位就是媒介人守住自我的道德良心,按照应有的道德规则来规范自身的行为。但当代媒介传播依然存在价值虚假性、价值夸张以及媒介资本操控下的价值异化与娱乐泛化等伦理失范行为。对此,我们必须坚持马克思主义新闻观在媒介实践中的主导地位,同时注重加强媒介人的道德涵养。Media communication in contemporary society has brought numerous conveniences to interpersonal interaction,but it also faces the responsibility ethics of how to communicate,what to transmit,and how to convey.The goal of media ethics is to create a value atmosphere of truth,goodness,and beauty in the public community and to undertake the ethical obligation of transmitting human civilzation.The value orientation of media ethical responsibility lies in media practitioners upholding their own moral conscience and regulating their own behaviors in accordance with appropriate ethical principles.However,it exists ethical deviation behaviors in contemporary media communication,including value falsity,value exaggeration,and value alienation and entertainment under the control of media capital.In response to this,we must adhere to the dominant position of the Marxist view of journalism in media practice and,while focusing on strengthening the moral cultivation of media practitioners.

关 键 词：媒介传播 责任伦理 马克思主义新闻观 

分 类 号：B82[哲学宗教—伦理学]