“互联网+”背景下应用型高校“电子商务”课程实践教学改革  

Practical Teaching Reform of E-commerce Course in Application-oriented Universities under the Background of“Internet+”

作　　者：熊清明 杨欢 XIONG Qing-ming;YANG Huan(School of Education,Sichuan Institute of Industrial Technology,Deyang,Sichuan 618500,China;Deyang Luojiang Meteorological Bureau,Deyang,Sichuan 618500,China)

机构地区：[1]四川工业科技学院教育学院,四川德阳618500 [2]德阳市罗江区气象局,四川德阳618500

出　　处：《教育教学论坛》2025年第10期84-87,共4页Education And Teaching Forum

基　　金：2021年度教育部高等教育司产教合作协同育人项目“跨境电商现代化实验教学中心”(202102350026)。

摘　　要：互联网时代下电子商务产业迅速崛起,为适应这一趋势,应用型高校的“电子商务”课程须进行实践教学改革,使其能够适应“互联网+”背景下的需求。传统的“电子商务”课程教学往往偏重理论知识的讲授,缺乏实践操作环节。针对这一现状,应用型高校的“电子商务”课程实践教学改革迫在眉睫。对“互联网+”背景下应用型高校“电子商务”课程实践教学改革进行研究,从实践教学改革的必要性、目标与方法等方面进行探讨。希望通过改革措施的实施,能够提高学生的实践操作能力和创新意识,为他们将来的就业和创业打下坚实的基础。In the internet era,the E-commerce industry is rising rapidly.In order to adapt to this trend,the E-commerce course of application-oriented universities needs to carry out practical teaching reform,so that they can adapt to the needs of the“Internet+”background.The traditional teaching often focuses on theoretical knowledge and lacks practical operation links.In view of this situation,the reform of E-commerce course practice teaching in application-oriented universities is imminent.This paper will study the practical teaching reform of E-commerce course in application-oriented universities under the background of“Internet+”,and discuss the necessity,objectives and methods of practical teaching reform.It is hoped that through the implementation of the reform measures,students’practical operation ability and innovative consciousness can be improved,and a solid foundation can be laid for their future employment and entrepreneurship.

关 键 词：“互联网+” 应用型高校 “电子商务”课程 实践教学改革 

分 类 号：G642.0[文化科学—高等教育学]