酒店业数字化应用的数据伦理研究——基于共享价值创造理论  

Research on Data Ethics of Digital Applications in the Hotel Industry:Based on the Shared Value Creation Theory

作　　者：陈子燕 杨永彪 CHEN Ziyan;YANG Yongbiao(Hangzhou Green Cloud S&T Co.,Ltd.,Hangzhou 310007,China;Guilin Institute of Information Technology,Guilin 514199,China)

机构地区：[1]杭州绿云科技有限公司,浙江杭州310007 [2]桂林信息科技学院,广西桂林514199

出　　处：《商业观察》2025年第4期29-33,共5页BUSINESS OBSERVATION

摘　　要：文章探讨了酒店行业在数字化进程中采用大数据、云计算、IoT、AI等技术带来的服务升级及随之产生的数据伦理问题,尤其是个人隐私保护与信息安全问题。文章对ZHZ酒店运营平台的产品能力进行实例分析,揭示了消费者对个人信息授权和人脸采集等涉及隐私环节的担忧与使用影响。文章指出酒店行业应协同消费者和技术服务商,确保数据使用合规透明,并提出酒店行业需加强员工数据伦理教育、重视数据伦理专业人才培养及增加数据伦理治理的投入,以保障数据安全,推动酒店行业成功实施数字化转型。This paper discusses the service upgrading and data ethics issues arising from the adoption of big data,cloud computing,IoT,AI and other technologies in the digitization progress of the hotel industry,and especially the protection of personal privacy and information security.By taking the product capabilities of ZHZ hotel operating platforms as an example,the concerns and usage impacts of consumers in privacy-related links such as personal information authorization and face collection are revealed.This paper points out that the hotel industry should cooperate with consumers and technology service providers to ensure data compliance and transparent use,and proposes that hotels should strengthen data ethics education for employees,pay attention to the cultivation of data ethics talents,and increase the investment in data ethics governance to ensure the data security and promote the success of hotel digital transformation.

关 键 词：酒店数字化 数据伦理 信息伦理 隐私保护 信息安全 

分 类 号：F719.2[经济管理—产业经济]