数字经济时代数字化转型、现代管理对企业绩效的影响  

The Impact of Digital Transformation and Modern Management on Enterprise Performance in the Digital Economy Era

作　　者：王平 袁玥 王梦楠 WANG Ping;YUAN Yue;WANG Mengnan(Anyang University,Anyang 455000,China)

机构地区：[1]安阳学院,河南安阳455000

出　　处：《商业观察》2025年第4期87-89,94,共4页BUSINESS OBSERVATION

摘　　要：数字经济时代,现代管理技术的迅猛发展,包括信息技术的广泛应用、大数据的深度挖掘,以及人工智能的不断进步,为企业提供了全新的工具和方法,显著改变了企业的运营和管理方式。这些技术的引入,不仅提高了企业工作效率,还促使其在动态环境中能更好地应对市场变化,增强市场竞争力。因此,文章就现代管理技术对企业绩效的影响及作用展开探讨,以期为企业在技术应用和管理创新方面提供理论依据和实践指导。In the digital economy era,the rapid development of modern management technologies,including the widespread application of information technology,deep mining of big data,and continuous progress of artificial intelligence,has provided new tools and methods for enterprises,and greatly changed the way of operation and management.The introduction of these technologies has improved the work efficiency of enterprises,enabled them to better respond to market changes in the dynamic environment,and enhance market competitiveness.Therefore,this article explores the impact and role of modern management technologies on enterprise performance,in order to provide theoretical basis and practical guidances for enterprises in technology application and management innovation.

关 键 词：数字经济 现代管理 企业绩效 

分 类 号：F272[经济管理—企业管理]