市场入侵下跨国最优专利授权与产量决策研究  

Optimal Patent Licensing and Production Strategies under Market Encroachment

作　　者：金亮 黄鹤 李贺 王维 Jin Liang;Huang He;Li He;Wang Wei(School of Business Administration,Jiangxi University of Finance and Economics,Nanchang 330032,China;School of Accounting,Southwestern University of Finance and Economics,Chengdu 611130,China;School of Economics,Jiangxi University of Finance and Economics,Nanchang 330032,China)

机构地区：[1]江西财经大学工商管理学院,江西南昌330032 [2]西南财经大学会计学院,四川成都611130 [3]江西财经大学经济学院,江西南昌330032

出　　处：《中国管理科学》2025年第2期221-231,共11页Chinese Journal of Management Science

基　　金：国家社会科学基金后期项目(23FGLB080);江西省自然科学基金项目(20232BAB211008,20232BAB211011);国家自然科学基金项目(72402179)。

摘　　要：为研究市场入侵下跨国最优专利授权策略选择与产量决策问题,考虑消费者对竞争性产品的异质性偏好,构建外国企业(授权方)与竞争性本国企业(被授权方)间的动态博弈模型;进而分析外国企业的最优专利授权策略及其对本国企业产量竞争和利润的影响,考察市场入侵对系统均衡的影响。研究发现:差异化版税提成策略是外国企业的最优选择,即针对竞争性本国企业策略性地选择不同的版税提成;而差异化版税提成策略会加剧专利授权方与被授权方利润分配的不平等,外国企业所占利润份额增大,本国企业所占利润份额减小;市场入侵对外国企业最优版税提成决策、本国企业最优产量决策的影响均取决于市场竞争程度,而对外国企业和本国企业所获利润的影响还取决于专利授权策略。In recent decades,with the in-depth development of technological progress and economic globalization,intellectual property has become the driving force for the development of various countries.Strengthening intellectual property protection helps to promote sustainable and healthy economic and social development,and patent licensing is the key to intellectual property protection.However,unreasonable licensing strategies can also lead to patent infringement disputes.Moreover,in the process of enterprise operation,it is often necessary to face the market competition of competitors,which further increases the complexity of the enterprise decision making process.In this context,the following three questions are studied:a)How should foreign company choose the optimal patent licensing strategy?b)What impact do different patent licensing strategies have on the production decisions and profits of domestic companies?c)How does market encroachment affect the equilibrium of the system?In this paper,considering a monopolistic market composed of foreign company and two competing domestic companies,the optimal patent licensing and production strategies in the presence of market encroachment are investigated.Two three-stage dynamic game model are established under different patent licensing strategies,respectively.The main work includes three parts.At first,optimal licensing strategies are proposed and the optimal production decision is analyzed through solving the model,respectively.Second,the optimal patent licensing strategy choices of foreign company and the impact of different patent licensing strategies on the system equilibrium are analyzed.And to address the value of licensing strategies,the difference in profit share of companies under different types of licensing strategies is compared.Third,the effects of market encroachment on system equilibrium are investigated.The results show that,in the transnational technology licensing cooperation,differentiated royalties strategy is the best choice for foreign company,that is,

关 键 词：专利授权 市场入侵 版税提成 产量竞争 

分 类 号：F270[经济管理—企业管理]