不同权力结构下考虑智慧农业技术的生鲜农产品供应链定价与协调研究  

Research on Pricing and Coordination of Fresh Agricultural Product Supply Chain Considering the Smart Agriculture Technology under Different Power Structures

作　　者：赵帅[1] 曹晓宁[1] 李文立[2] Zhao Shuai;Cao Xiaoning;Li Wenli(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650504,China;School of Economics and Management,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650504 [2]大连理工大学经济管理学院,辽宁大连116024

出　　处：《中国管理科学》2025年第2期262-278,共17页Chinese Journal of Management Science

基　　金：昆明理工大学哲学社会科学学术精品培育项目(JPSC20240011);昆明理工大学哲学社会科学科研创新团队项目(CXTD2023003);云南省基础研究计划项目昆明理工大学“双一流”创建联合专项(202401BE070001-059);国家自然科学基金项目(72371054,72342013);云南省教育厅社会科学研究基金项目(2024J0096)。

摘　　要：基于由单一供应商和单一零售商组成的生鲜农产品供应链,考虑智慧农业技术带来损耗改善效应与溢价效应,根据不同权力结构即供应商为主导者、供应商与零售商权力对等、零售商为主导者,通过构建博弈模型,探究不同权力结构对考虑智慧农业技术的生鲜农产品供应链定价与协调的影响。研究发现:(1)分散式决策模式下,未应用智慧农业技术时,供应商和零售商的均衡利润与新鲜度正相关,与生产成本负相关。主导者比跟随者更有动力缩短流通时间,减少数量损失,提升新鲜度。应用智慧农业技术时,供应商和零售商同步受益。它们是否应用智慧农业技术取决于标签成本、损耗改善效应和溢价效应。标签成本的增加使技术应用的难度加大,溢价效应在技术应用方面比损耗改善效应更重要。(2)并非所有契约都能有效推动智慧农业技术应用。带来更多利润且推动供应商和零售商同时应用智慧农业技术即带来“过量动力”的两部定价契约(利润分享契约)才能有效推动技术应用。(3)主导者拥有定价优先权且能获得更多利润。分散式决策模式下权力对等的供应链能获得最多利润。集中式决策模式下,权力结构对供应链均衡利润无影响。Smart agriculture technology offers significant benefits,including the loss-reduction effect and premium effect of fresh agricultural products.However,supply chain members often hold differing views on its implementation under varying power structures—supplier dominance,equal power,and retailer dominance.It is a problem for scholars to study the pricing and coordination of fresh agricultural product supply chains under different power structures considering whether to apply smart agriculture technology.Specifically,the following key questions are addressed:(1)How do the characteristics of fresh agricultural products,such as quantity loss and freshness decay,affect the sales price,sales quantity,and profit of the supply chain?(2)How do the loss-reduction effect and premium effect affect the decision to apply smart agriculture technologies in the fresh agricultural product supply chain?What are the critical factors guiding these decisions,and how can coordina⁃tion contracts be designed to effectively promote the adoption of these technologies?(3)In what ways do dif⁃ferent power structures affect sales prices,sales quantities,and overall profits in the supply chain?It focuses on the fresh agricultural product supply chain consisting of one supplier and one retailer in this research,analyzing the dynamics based on differing power structures.It is considered that the fresh agricultural products demand is linked to both product freshness and sales price.By considering the impact of smart agriculture technology on the loss-reduction effect and premium effect,a centralized decision-making model and decentralized decision-making models(i.e.a Supplier-led Stackelberg game,a Vertical Nash game,and a Retailer-led Stackelberg game)are developed.Comparing the centralized and the decentralized decision-making equilibrium results,the existence of double marginalization in the supply chain is found.To mitigate the double marginalization and encourage the adoption of smart agriculture technology,cost-sharing contracts,two-pa

关 键 词：权力结构 智慧农业技术 生鲜农产品 供应链定价 供应链协调契约 

分 类 号：F270[经济管理—企业管理]