休闲消费偏好地域性研究:基于地理大数据的实证  

Regional research on leisure consumption preference: An empirical study based on geographical big data

作　　者：刘逸[1,2] 陈了凡 陈海龙 LIU Yi;CHEN Liaofan;CHEN Hailong(School of Tourism,Sun Yat-sen University,Guangzhou 510275,China;Key Laboratory of Sustainable Tourism Smart Assessment Technology,Ministry of Culture and Tourism of China,Zhuhai 519080,Guangdong,China;School of Tourism Management,South China Normal University,Guangzhou 510006,China)

机构地区：[1]中山大学旅游学院,广州510275 [2]旅游可持续智能评测技术文化与旅游部重点实验室,珠海519080 [3]华南师范大学旅游管理学院,广州510006

出　　处：《地理研究》2025年第3期861-875,共15页Geographical Research

基　　金：国家自然科学基金项目(42271182)。

摘　　要：当下国民对美好生活的需求中,消费需求供给的空间匹配矛盾日渐尖锐。个人消费偏好是否存在地域性特征,对细分消费市场空间是否形成显著影响,是解决这一矛盾的核心理论问题。本研究从此问题出发,提出“地域性休闲消费偏好指数”,以290个行政区为基本单元,整合POI和区域统计数据进行测算,识别居民不同类型休闲消费偏好的地域性差异。首先,本研究证实了休闲消费偏好存在地域性分布规律,即居民休闲消费偏好显著受自然与社会综合环境的影响,但是地域性特征不服从经典地理分界线——胡焕庸线的分布;其中,川渝地区、北上广深等一线城市周边区域居民的偏好最高。其次,通过细分不同的休闲消费类型,研究发现自然气候与社会环境因素的影响存在显著差异,其中,自然气候因素对发展型消费影响不显著,对享受型消费影响较大,表现在日照时数、温度、降水等自然气候影响显著,且气候条件越差,人们的享受型休闲消费偏好越高;社会经济因素中的房价存在显著正向影响,即生活压力越大的地方,人们的发展型休闲消费偏好越高。本研究初步证实新环境决定论对地域性休闲消费偏好差异的解释力,为居民休闲消费空间结构挖掘提供新的研究视角,同时也为优化休闲产业空间布局提供建议与参考。Toward the growing desire for a better living of the public in China,the spatial matching contradiction between supply and demand of consumption is increasingly sharp.Do the geographical characteristics of individual consumer preferences exert a significant impact on the spatial pattern of the segmented consumer market?This question lies at the very core of understanding and resolving the supply-demand contradiction.Starting from this fundamental query,this in-depth study put forward the innovative"Geo Wanderlust Index"(GWI),which took 290 administrative districts as the basic unit and integrated POI and regional statistical data to measure and identify the regional differences in residents'preferences for different types of leisure consumption.Based on controlling social and economic environment factors,this paper explores the relationship between residents'leisure consumption preference and natural geographical environment factors through a multiple linear regression model.The findings of this study are both fascinating and significant.It firmly confirmed the existence of geo-wanderlust.That is to say,residents'leisure consumption preferences are substantially influenced by the natural and social environments.For instance,residents in the Sichuan and Chongqing regions,as well as those in first-tier cities like Beijing,demonstrate a stronger inclination towards engaging in leisure activities.Interestingly,it was also discovered that regional characteristics do not conform to the traditional distribution demarcated by the classic geographical dividing line-the Hu Huanyong Line.Secondly,by subdividing different types of consumption,it is found that there are significant differences in the impact of natural and social environmental factors;and the worse the climatic conditions,the more people enjoy leisure consumption.For development consumption,the climate impact is not significant,but the social environment factor of housing prices has a significant positive impact,that is,people in areas with greater pressure pr

关 键 词：休闲消费偏好 地域性 新环境决定论 大数据 享受型消费 发展型消费 

分 类 号：P208[天文地球—地图制图学与地理信息工程] F713.55[天文地球—测绘科学与技术]