我国文旅企业数字化转型的困境与出路  

Research on the Dilemma and Countermeasures of Digital Transformation of Cultural Tourism Enterprises

作　　者：陈浩然 康峰卓 CHEN Haoran;KANG Fengzhuo(Finance Section,KaiFeng University,Kaifeng 475004,Henan;International Education School,KaiFeng University,Kaifeng 475004,Henan)

机构地区：[1]开封大学财务处,河南开封475004 [2]开封大学国际教育学院,河南开封475004

出　　处：《开封大学学报》2024年第4期22-26,共5页Journal of Kaifeng University

基　　金：2023年度开封市哲学社会科学规划调研课题(ZXSKGH-2023-0434)。

摘　　要：当前,智慧旅游进入加速发展新阶段,而数字化技术作为智慧旅游的基础,制约着文旅企业的发展。现阶段,以主题游乐型、景点依托型、文旅小镇型企业等为代表的文旅企业在数字化转型过程中存在诸多问题,如数字化技术深层次融合不够、同质化现象严重、数字化基础设施建设薄弱等。对此,要认清现状,进行原因分析,提出有针对性的解决措施,以更好地推动我国文旅企业提质升级。Smart tourism has entered a new stage of accelerated development,and digital technology,as the basis for the development of smart tourism,restricts the development of cultural tourism enterprises.At present,there are many problems in the process of digital transformation of cultural tourism enterprises represented by theme amusement type,scenic spot relying type and cultural tourism town type,such as insufficient deep integration of digital technology,serious homogenization phenomenon and weak digital infrastructure construction.It is necessary to recognize the current situation,analyze the causes and put forward targeted solutions,so as to better promote the upgrading of cultural tourism enterprises in China.

关 键 词：文旅企业 数字化转型 主题游乐 景点依托 文旅小镇 

分 类 号：F270.7[经济管理—企业管理]