社交媒体营销对中小型食品品牌认知度的提升作用  

The Role of Social Media Marketing in Promoting the Awareness of Small and Medium-Sized Food Brands

作　　者：何彦慧 HE Yanhui(School of Economics and Management Chang'an University,Xi'an 710000,China)

机构地区：[1]长安大学经济与管理学院,陕西西安710000

出　　处：《现代食品》2025年第2期59-61,共3页Modern Food

摘　　要：近年来,社交媒体营销作为一种新兴的市场营销手段,变革了商业广告传播的模式。本研究围绕中小型食品品牌的认知度提升进行调研,以揭示社交媒体营销的实效。相较于传统的营销方式,社交媒体营销的成本效益比明显更高。本研究为中小型食品品牌在社交媒体营销策略选择与实施上提供了理论支持与实践指导。In recent years,social media marketing,as a new marketing means,has changed the mode of commercial advertising communication.This study focuses on the promotion of awareness of small and medium-sized food brands to reveal the effectiveness of social media marketing.Compared with traditional marketing methods,the cost-benefit ratio of social media marketing is significantly higher.This study provides theoretical support and practical guidance for small and mediumsized food brands in the selection and implementation of social media marketing strategies.

关 键 词：社交媒体营销 数据模型 营销策略 

分 类 号：F274[经济管理—企业管理]