重走西游:中华优秀传统文化IP在《黑神话:悟空》中的转化与传播  

Retrace the“Journey to the West”:The Transformation and Communication of Fine Traditional Chinese Cultural IP in Black Myth:Wukong

作　　者：李俊欣 高钦鹏 LI Junxin;GAO Qinpeng

机构地区：[1]重庆大学新闻学院

出　　处：《西南交通大学学报(社会科学版)》2025年第1期57-68,共12页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：中国博士后科学基金第73批面上资助项目(2023M730424);中央高校基本科研业务费项目(2023CDSKXYXW008)。

摘　　要：数字游戏是一种新兴的文化传播媒介,为中华优秀传统文化IP的转化和传播提供了新的载体。本文通过对3A单机游戏《黑神话:悟空》的个案研究,探讨了以西游记为代表的中华优秀传统文化IP在游戏媒介中的创造性转化与创新性传播。《黑神话:悟空》的成功,离不开西游记IP本身的经典性、共情性和跨媒介性。西游记IP的转化,采用了“孙悟空”的化身形象、“重走西游”的交互叙事模式及真实与虚拟相融合的游戏场景;西游记IP的传播,主要通过面向青年群体的交互传播路径、产业融合的全媒体传播模式及基于全球视角的跨文化传播策略。Digital game is a burgeoning medium of cultural communication,which provides a new path for the transformation and communication of fine traditional Chinese cultural IP.Through the case study of 3A single-player game Black Myth:Wukong,this paper discusses the creative transformation and innovative communication of fine traditional Chinese cultural IP represented by Journey to the West in the game media.The success of Black Myth:Wukong is related to the classic,empathic and intermedia characteristics of Journey to the West IP.In Black Myth:Wukong,the transformation of Journey to the West IP adopts the avatar image of Sun Wukong,the interactive narrative mode of“retracing the Journey to the West”and the game scene that integrates the real and the virtual.The communication of Journey to the West IP is mainly through the interactive path for the youth group,the omnimedia mode of industrial integration and the cross-cultural strategy based on the global perspective.

关 键 词：黑神话:悟空 中华优秀传统文化 IP 交互叙事 

分 类 号：I20[文学—中国文学]