奥运解说新场景下的话语样态与生产平衡——以2024年巴黎奥运会为例  

New Challenges in the New Scene of Olympic Commentary--Take the Paris 2024 Olympic Games as an example

作　　者：柳亚鹏 LIU Yapeng

机构地区：[1]北京外国语大学 [2]湖南师范大学新闻与传播学院

出　　处：《西南交通大学学报(社会科学版)》2025年第1期81-90,共10页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：湖南省普通本科高校教学改革研究项目(202401000493)。

摘　　要：巴黎奥运会落下帷幕,本届奥运会召开于传统媒体与网络媒体同场竞技、社交媒体重构观看习惯、技术赋权下的网络用户海量同步进行内容生产的媒介传播情境之中。体育解说既被这些因素塑造,也为这些因素调整,呈现出一场不同以往的解说话语样态和生产机制。论文以符号学为研究视域,以中国内地地区中文解说文本为研究对象,研究发现:巴黎奥运会中国内地地区解说呈现精英文本进一步式微、观众体裁期待对于解说员存在反作用、专业化与娱乐化取向再平衡等特征。After the end of the Paris Olympic Games,the current Olympic Games is held in a media communication situation where traditional media and network media compete together,social media reconstructs viewing habits,and network users produce content simultaneously under the power of technology.Sports commentary is not only shaped by these factors,but also adjusted for these factors,presenting a different interpretation discourse pattern and production mechanism.The article,adopting semiotics as its research perspective and focusing on some Chinese commentary texts from China' Mainland,finds that during the Paris Olympics,the elite texts in the China' Mainland region's commentary have further declined,the audience's genre expectations have a counter-effect on commentators,and there is a need for a re-balance between professionalization and entertainment orientation.

关 键 词：巴黎奥运会 符号学 话语样态 精英文本 体裁期待 专业性 娱乐性 

分 类 号：G63[文化科学—教育学]