乡村体育赛事与旅游融合助力乡村振兴发展研究  

Research on the Integration of Rural Sports Events and Tourism to Support Rural Revitalization and Development

作　　者：杨尚纬 YANG Shangwei(Sports Department of Shanxi Agricultural University,Jinzhong,Shanxi Province,030801 China)

机构地区：[1]山西农业大学体育部,山西晋中030801

出　　处：《当代体育科技》2025年第5期138-140,共3页Contemporary Sports Technology

摘　　要：该文结合贵州“村BA”赛事,探讨了乡村体育赛事与旅游融合发展的意义、价值,以及体育与旅游资源、市场、产品和业态的融合发展现状,并提出了相应的建议,以探索乡村体育赛事与旅游融合的发展路径。研究得出以下结论:乡村体育赛事与旅游融合的价值体现在弘扬民族文化、拉动经济增长、促进生态发展、提升乡村治理能力等方面。为促进乡村体育赛事与旅游的融合,应进一步完善体育与旅游融合体系,构建乡村治理机制,挖掘地方文化特色,维护美丽乡村建设,吸引人才返乡。此外,还应创新乡村振兴发展路径,拓宽体育赛事及体育产业发展方向,为促进乡村振兴、提高全民体育素养和建设体育强国提供新的发展思路。This paper discusses the significance and value of the integration of rural sports events and tourism development as well as the current status of integrated development of sports and tourism resources,markets,products and formats,and puts forward corresponding suggestions to explore the development path of rural sports events and tourism integration by combining the Guizhou"Village BA"competition.The research concludes that the value of integration of rural sports events and tourism lies in promoting national culture,driving economic growth,promoting ecological development,and enhancing rural governance capabilities.In order to promote the integration of rural sports events and tourism,it is necessary to further improve the integration system of sports and tourism,build a rural governance mechanism,explore local cultural characteristics,maintain the construction of beautiful villages,and attract talents to return to their hometowns.In addition,it also proposes innovating the development path of rural revitalization and broadening the development direction of sports events and sports industry,so as to provide new development suggestions for promoting rural revitalization,improving the national sports literacy,and building a sports power.

关 键 词：乡村体育赛事 赛事旅游 乡村振兴 民族文化 

分 类 号：G812[文化科学—体育学]