文创产品和文化表征评价的概念与关系辨析  

Conceptual and Relational Analysis of Cultural and Creative Products and Cultural Representation Evaluation

作　　者：李志春[1] 杨书羽 李日辉 LI Zhichun;YANG Shuyu;LI Rihui(School of Architecture and Art Design,Inner Mongolia University of Science and Technology,Baotou Inner Mongolia 014010;Inner Mongolia Medical University,Hohhot,Inner Mongolia 010110)

机构地区：[1]内蒙古科技大学建筑与艺术设计学院,内蒙古包头014010 [2]内蒙古医科大学,呼和浩特010110

出　　处：《内蒙古艺术学院学报》2024年第4期162-170,共9页Journal of Inner Mongolia Arts University

基　　金：2024年度内蒙古自治区高等学校青年科技人才发展项目“青年科技英才”(项目编号:NJYT24048)的阶段性论文;2024年度内蒙古自治区社会科学基金常规项目(项目编号:2024BY23)系列研究论文。

摘　　要：本文主要是整理和归纳现有文创产品及文化表征评价方面的深入研究,界定其概念,阐释两者的关系。采用文献分析法和归纳法,从文创产品的概念、分类与特征,文化表征、文化表征评价指标、方法工具、评价体系等方面,展开梳理与分析,以此得出两者的准确概念和彼此间的关联。最后综合“文化”“创意”“产品”的逻辑序列,展开分类和特征解析。从“符号学”“产品语义学”角度解释了文化表征评价的概念等内容。由此发现文创产品与文化表征评价有共生、共促的关系。通过上述研究,可为进一步开展文创产品文化表征评价体系的研究拓展新的路径。Organize and summarize the existing research on cultural and creative products and cultural representation evaluation,define their concepts,and explain the relationship between the two.Using the literature method and inductive method,the concept,classification and characteristics of cultural and creative products,cultural representation,cultural representation evaluation indicators,methods and tools,evaluation systems and other aspects are sorted out and analyzed,so as to obtain the concept and relationship between the two.Comprehensively"culture","creativity"and"products",the concept of cultural and creative products is given in a narrow sense,and the classification and characteristic analysis are carried out.Cultural representations are explained from the perspectives of"semiotics"and"product semantics",and the concepts and related contents of cultural representation evaluation are given.Through the analysis of the two concepts,it is found that cultural and creative products and cultural representation evaluation have a commonality,symbiosis and co-promotion relationship.The above research results can provide a basis for further research on the cultural representation evaluation system of cultural and creative products.

关 键 词：文创产品 文化表征 文化表征评价 关系辨析 

分 类 号：J0[艺术—艺术理论] G122[文化科学]