“县级融媒体中心引领型”体育非遗数字化传播路径——闽西清流县的个案启示  

County-Level Converged Media Center-Led Digital Communication Pathway for Sports Intangible Cultural Heritage-Insights from a Case Study of Qingliu County in Western Fujian Province

作　　者：吴丽芳[1] 倪军 涂传飞 WU Lifang;NI Jun;TU Chuanfei(School of Physical Education and Sport Science,Fujian Normal University,Fuzhou 350117,China)

机构地区：[1]福建师范大学体育科学学院,福建福州350117

出　　处：《体育科学》2025年第3期57-68,共12页China Sport Science

基　　金：教育部学位与研究生教育发展中心主题案例项目(ZT-221039411)。

摘　　要：在智媒体时代背景下,探寻符合我国国情的体育非遗数字化传播路径,对于推动体育非遗高质量传承与发展具有重要意义。采用深度访谈和参与观察等研究方法系统梳理了闽西清流县融媒体中心数字化传播灵地村游龙灯的实践历程,从理论层面提炼出“县级融媒体中心引领型”体育非遗数字化传播路径,并深入剖析其内涵、运作逻辑及独特优势。研究表明,1)“县级融媒体中心引领型”体育非遗数字化传播路径呈现出以县级融媒体中心为核心、个人和市场媒体为辅助的“一体两翼”内涵特征;2)其运作逻辑主要体现为思想引领是前提逻辑、多元协同是主体逻辑、项目驱动是组织逻辑、资源整合是融合逻辑;3)“县级融媒体中心引领型”路径根植于中国体育非遗传承与发展的适应性变革,同时具有区域独特性和普遍适用性。研究建议,平衡文化真实性与技术效能;强化价值引领,推动差异化传播;构建开放协同生态,激发多元主体创新潜力;整合区域资源,优化项目布局。Under the backdrop of the intelligent media era,exploring digital communication pathways for sports intangible cultural heritage(ICH)that align with China’s national conditions holds significant importance for advancing its high-quality inheritance and development.Using research methods such as in-depth interviews and participant observation,this study systematically examines the practice of digital communication for Lingdi Village’s Dragon Lantern Festival by the Qingliu County Converged Media Center in the western Fujian Province.The study theoretically conceptualizes a“county-level converged media center-led”digital communication pathway for sports ICH,analyzing its essence,operational logic,and unique advantages.The findings reveal:1)The“county-level converged media center-led”pathway exhibits a“one core,two wings”structure,with the county-level converged media center as the core and individual and market media as auxiliary forces;2)its operational logic is characterized by ideological guidance as the prerequisite,multi-stakeholder collaboration as the main driver,project-driven organization as the structural logic,and resource integration as the fusion logic;3)rooted in adaptive reforms for the inheritance and development of China’s sports ICH,this pathway demonstrates both regional uniqueness and universal applicability.Practical optimization strategies are proposed,including balancing cultural authenticity with technological efficiency,strengthening value-driven communication to promote differentiated dissemination,fostering an open collaborative ecosystem to unlock the innovative potential of diverse stakeholders,and integrating regional resources to optimize project planning.

关 键 词：县级融媒体 体育非遗 数字化传播 路径 

分 类 号：G80-05[文化科学—运动人体科学]