基于数字孪生技术的非物质文化遗产传播  

Dissemination of Intangible Cultural Heritage Based on Digital Twin Technology

作　　者：温瑀 徐可欣 Wen Yu;Xu Kexin

机构地区：[1]燕山大学艺术与设计学院环境设计系 [2]燕山大学艺术与设计学院

出　　处：《文化产业研究》2024年第2期173-185,共13页Cultural Industry Research

基　　金：2023-2024年河北省社会科学基金项目“乐享河北场景下城市社区适老公共空间的包容性设计研究”(编号:HB23YS015)的支持。

摘　　要：具有鲜明民族特征的非物质文化遗产,是中华民族优秀传统文化的外在表现和乡村文化传承的重要载体。面对当下非物质文化遗产传播中媒介割裂导致非遗原真性流失、认同缺失加剧非遗脱域化演变、价值异位导致非遗市场混乱等问题,本研究提出通过数字孪生技术构建数字乡村场景,从推动原真传播、重塑乡民认同和促进文化传承三个维度,以非遗数字化呈现为主体,融合乡村文化氛围和乡村原真场域进行多维度展示。以孪生技术为乡村场景赋能,打破传统非遗传播的物理空间阈限,转变非遗乡土认知,创新非遗商业模式,提高非遗发展动力,助推乡土文化传承,助力乡村振兴的可持续发展。Intangible cultural heritage with distinctive ethnic characteristics,known as ICH,serves as the external manifestation of the excellent traditional culture of the Chinese nation and an essential vessel for the inheritance of rural culture.Faced with issues in the dissemination of ICH,such as media fragmentation leading to the loss of authenticity,identity deficits exacerbating the decontextualization of ICH,and value misplacement causing market chaos,the construction of digital rural scenes through digital twin technology addresses these issues by promoting authentic transmission,reshaping rural identity,and enhancing cultural inheritance.A multi-dimensional display is achieved by taking the digital presentation of ICH as the main focus and integrating the rustic cultural atmosphere with the authentic rural setting.Twinning technology empowers rural scenes,breaking through the physical space threshold of traditional ICH dissemination.It transforms the local perception of ICH,innovates the commercial models of ICH,enhances the driving forces for ICH development,and promotes the inheritance of local culture,contributing to the sustainable development of rural revitalization.

关 键 词：非物质文化遗产 数字孪生 数字乡村场景 原真性传播 乡村文化振兴 

分 类 号：G63[文化科学—教育学]