安徽省数字创意企业投入产出效率研究  

Research on Input-Output Efficiency of Digital Creative Enterprises in Anhui Province

作　　者：何同亮 秦枫 余悦玫 He Tongliang;Qin Feng;Yu Yuemei

机构地区：[1]安徽师范大学新闻与传播学院 [2]中国科学技术大学 [3]中国建设银行平台运营中心

出　　处：《文化产业研究》2024年第2期291-302,共12页Cultural Industry Research

基　　金：安徽省高校协同创新项目“微文化智能传播效能提升及评估体系研究”(GXXT-2023-095)的阶段性研究成果。

摘　　要：数字创意产业被纳入国家级战略发展规划以后,其产业规模持续增长,并快速适应数字经济环境。但规模效益不断提升的背后,数字创意产业还存在发展质量滞后的问题,尤其是大多数企业的经营效率和市场竞争力有待加强,这也引起了各级政府与学界的关注。目前,国内外关于数字创意企业效率的研究较少,亟须企业整体状况的讨论。因此,本研究对安徽省1184家数字创意企业进行调查,基于DEA模型分析各个企业的投入产出效率,并讨论可能的改进措施,从而补充相关的理论研究,以期为推动数字创意产业高质量发展提供参考。The industrial scale of the digital creative industry has continued to grow and rapidly adapt to the digital economic environment after being included in the national strategic development plan.However,behind the continuous improvement of scale efficiency,there is still the problem of the lagging development quality of the digital creative industry.In particular,the operational efficiency and market competitiveness of most enterprises need to be strengthened,which has also attracted the attention of governments and scholars.At present,there are few studies on the efficiency of digital creative enterprises at home and abroad,and there is an urgent need to discuss the overall situation of enterprises.Therefore,this study examines 1184 digital creative enterprises in Anhui Province,analyses the input-output efficiency of each enterprise based on the DEA model,and discusses possible improvement strategies,thus complementing relevant theoretical research and providing a reference for promoting the high-quality development of the digital creative industry.

关 键 词：数字创意企业 投入产出效率 DEA模型 非导向规模收益可变 

分 类 号：F27[经济管理—企业管理]