被“悬置”的想象:当前出版从业者对AIGC的想象可供性研究  

Imagined in Epoche:A Study of the Imagined Affordance of AIGC to Publishing Practitioners

作　　者：谢湖伟[1] 袁志坚 张子航 Xie Huwei;Yuan Zhijian;Zhang Zihang(School of Jounalism and Communication,Wuhan University,Wuhan,430072;Ningbo Publishing House Co.,Ningbo,315040)

机构地区：[1]武汉大学新闻与传播学院,武汉430072 [2]宁波出版社有限公司,宁波315040

出　　处：《出版科学》2025年第2期32-45,共14页Publishing Journal

基　　金：湖北省新闻传播能力建设课题“媒体传播效果评估体系研究”(HBXCZD1802)研究成果。

摘　　要：通过对全国15位出版从业者的深度访谈,发现人工智能生成内容在内容生成与创造性逻辑、信息整合与知识库逻辑、自然交互与人性化逻辑方面与出版业存在内在关联。出版从业者基于自身对技术物质性和中介化体验的感知,形成了既期待又迟疑的态度:技术驱动下内容生产、组织、服务有望系统升维;出版形态、业务范式发生迁移;人机关系、内容与渠道的关系、成本与收益的关系或将被重构。被“悬置”的想象,成为人工智能生成内容可供性的重要部分,亦将影响人工智能生成内容融入出版业的路径、进程及结果:高效生产物质性内容的想象,导引人工智能生成内容融入出版业的路径;中介体验创新迭代的想象,影响人工智能生成内容融入出版业的进程;人机互构情感态度的想象,决定人工智能生成内容融入出版业的结果。Through in-depth interviews with 15 publishing practitioners across the country,it is found that AIGC is intrinsically related to the publishing industry in terms of the logic of content generation and creativity,the logic of information integration and knowledge base,and the logic of natural interaction and humanization.Based on their own perception of the materiality and mediation of technology,publishing practitioners have formed an attitude of anticipation and hesitation:the systematic upgrading of content production,organization and service driven by technology;the migration of publishing forms and business paradigms;and the reconstruction of human-machine relationship,content-channel relationship,and cost-benefit relationship.The imagination of epoche has become an important part of AIGC’s availability,and will affect the path,process and result of AIGC’s integration into the traditional publishing industry:the imagination of efficient production of material content guides the path of AIGC’s integration into the traditional publishing industry;the imagination of innovation and iteration of intermediary experience affects the process of AIGC’s integration into the traditional publishing industry;human-computer interaction with emotion is expected to be systematically upgraded.The imagination of human-computer inter-construction of emotions and attitudes determines the results of AIGC’s integration into the traditional publishing industry.

关 键 词：悬置 人工智能生成内容 想象可供性 

分 类 号：G238[文化科学]