巴黎2024年奥运会色彩系统  

Color Palette for Paris 2024 Olympic Games

出　　处：《包装与设计》2025年第1期1-1,共1页Package & Design

摘　　要：巴黎2024年奥运会以独具一格的色彩美学吸引了全球观众的目光。这一色彩系统由巴黎2024年奥运会与残奥会品牌形象副总监Camille Yvinec带领奥运品牌设计团队打造。整套色彩系统以蓝、绿、紫、红为主色调,搭配粉色、致敬奥运精神的白色和巴黎2024奥运会徽的金色,构建出明亮温暖的视觉形象。每种颜色均源自法国的自然景观和建筑遗产,承载着独特意义:蓝色源于始建于18世纪的塞夫勒瓷器厂象征法国的精湛手工艺;绿色取自巴黎歌剧院的屋顶,是法国古典建筑美学的呈现;紫色来自法国南部薰衣草田,寓意奥运赛事的印迹遍及从里尔到马赛的法国各地;红色则代表对运动的热爱与激情。此外,为使色彩搭配更连贯和谐,粉色被用来串联各类视觉元素,成为巴黎2024年奥运会的标志色。这一色彩系统优雅且和谐,与巴黎浪漫的城市氛围完美契合,并可灵活适应不同空间的需求。The Paris 2024 Olympic Games has captured global attention with its unique color aesthetics.This color palette was developed by Camille Yvinec,Deputy Director of Brand ldentity for the Paris 2024 Olympics and Paralympics,with her Olympic brand design team.The color palette is primarily composed of blue,green,purple and red,complemented by pink,white(honoring the Olympic and Paralympic spirit),and sandy beige from the Paris 2024 emblem,creating a bright and warm visual system.Each color was carefully chosen,drawing inspiration from the French landscape and architectural heritage,carrying its own unique significance:Blue originates from the Manufacture de Sevres which was established in the 18th century,symbolizing exquisite French craftsmanship;Green is drawn from the roof of the Opera Garnier,representing the beauty of classical French architecture.

关 键 词：奥运会 巴黎歌剧院 古典建筑 建筑遗产 色彩搭配 薰衣草 法国南部 奥运精神 

分 类 号：G63[文化科学—教育学]