嘉奖年度超级创意--第11届华与华百万创意大奖赛获奖项目选登  

AWARDING SUPER CREATIVITY OF THE YEAR-SELECTED WINNING PROJECTS FROM THE 11TH HUA&HUA MILLION RMB SUPER MARKETING COMPETITION

出　　处：《包装与设计》2025年第1期62-67,共6页Package & Design

摘　　要：2024年12月6日,由国内知名战略营销品牌咨询公司—华与华举办的“第11届华与华百万创意大奖赛暨中新企业家论坛暨首届华与华超级符号雕塑艺术展”,在新加坡金沙酒店盛大举行,500多位嘉宾共同见证了2024年度华与华百万创意大奖赛获奖项目的诞生。同时,华与华董事长华杉在大赛活动现场发表年度演讲,阐述华与华对品牌的新定义。华与华百万创意大奖源于2014年华与华内部活动的一次小组讨论,有人提出,既然华与华视创意为营销体系核心,就应该每年奖励一个“超级创意”,最好直接奖励人民币100万元。董事长华杉听到后,立刻与华楠、肖征商量,当场决定设立华与华百万创意大奖,鼓励员工做出能为企业乃至行业带来深远影响的“超级案例”。Since 2014,Hua&Hua,a renowned strategic marketing and brand consulting company in China,has been hosting an annual Million RMB Super Marketing Competition within the company.The awards offer over one million RMB to reward"super creativity"from internal project teams every year.On December 6,2024,the 11th Hua&Hua Million RMB Super Marketing Competition and China-Singapore Entrepreneurs Forum was grandly held at the Marina Bay Sands Hotel in Singapore,where over 500 guests witnessed the unveiling of the winners of the compettion.Meanwhile,Hua Shan,President of Hua&Hua,delivered an annual speech during the event,elaborating on the company's new definition of a brand.In this issue of Package&Design,we share the winning projects from the 11th Hua&Hua Million RMB Super Marketing Competition,and Hua Shan's new definition of a brand with our readers.

关 键 词：战略营销 获奖项目 企业家论坛 大赛活动 小组讨论 营销体系 创意 

分 类 号：F42[经济管理—产业经济]