AI设计在胶东花饽饽产品开发中的应用研究  

Study of the Application of AI Design in the Product Development of Jiaodong Flower Buns

作　　者：谌涛 张丁飞 

机构地区：[1]上海理工大学出版学院

出　　处：《包装与设计》2025年第1期130-131,共2页Package & Design

摘　　要：我国各地的非物质文化遗产承载着深厚的文化内涵和审美趣味,是中华民族传承千年的文化瑰宝。而人工智能及数字化技术的融入,不仅为非遗文化的传播与创新提供了前所未有的机遇,还为其美学表达开拓了新维度和新方式。本文以胶东花饽饽为研究案例,通过梳理花饽饽外在形式和内在寓意,结合生成式人工智能技术的应用,提出新的产品开发框架,并通过实践深入探讨人工智能如何赋能非遗文化的传承与发展,为中华民族优秀文化的创新性转化提供参考。The intangible cultural heritage in different parts of China carries profound cultural connotation and aesthetic appeal,and is a cultural treasure inherited by the Chinese for thousands of years.The integration of artificial intelligence(AI)and digital technologies not only presents unprecedented opportunities for the dissemination and innovation of intangible cultural heritage,but also enriches its aesthetic expression with new dimensions and modalities.This paper takes the Jiaodong flower buns as a case.By examining their external forms and internal meaning,and combining these with the application of the generative AI tools,it proposes a new framework for product development of the Jiaodong flower buns.Meanwhile,how AI can empower the inheritance and evolution of intangible cultural heritage is discussed through practice,providing insights into the innovative transformation of China's excellent cultural resources for future generations.

关 键 词：生成式人工智能 非遗 产品开发 设计实践 

分 类 号：G63[文化科学—教育学]