明代缠枝纹样元素插画在化妆品包装中的设计研究与实践  

Research and Design Practice of Ming Dynasty Entwined Branch Pattern Elements Illustration in Cosmetics Packaging

作　　者：张婷婷 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《包装与设计》2025年第1期152-153,共2页Package & Design

摘　　要：传统纹样是中华艺术宝库中的瑰宝,每一种纹样都是对美的不同诠释,是对传统文化的独特展现。明代缠枝纹样作为中国传统文化中的经典元素,在视觉设计领域得到了广泛应用。本文从新的角度对明代缠枝纹进行创新再设计,通过插画的表现手法,将其应用于化妆品包装实践中,使其焕发新的生机。研究旨在探索明代缠枝纹应用的更多可能性,从而积极促进中华优秀传统文化的创造性转化和创新性发展。Traditional patterns are treasures of Chinese art.Each pattern is a different interpretation of beauty and a unique display of traditional culture.As a classic element in traditional Chinese decorative patterns,the entwined branches pattern of the Ming Dynasty has been widely used in the field of visual design.This article innovates and redesigns the Ming Dynasty's entwined patterns from a new perspective.Through illustration techniques,it can be applied to cosmetics packaging,making it shine with new vitality.This study aims to explore more possibilities for the application of Ming Dynasty entwined patterns and actively promote the inheritance and development of excellent traditional Chinese culture.

关 键 词：明代缠枝纹样 插画 化妆品包装设计 

分 类 号：G63[文化科学—教育学]