从乡野到屏幕:乡村社会时间景观变迁的人类学研究  

From Field to Screen:An Anthropological Study on the Transformation of Rural Social Temporal Landscapes

作　　者：姬广绪 JI Guangxu

机构地区：[1]广东外语外贸大学新闻与传播学院 [2]广州城市舆情治理与国际形象传播研究中心

出　　处：《中国农业大学学报(社会科学版)》2025年第1期169-183,共15页Journal of China Agricultural University(Social Sciences)

基　　金：国家社会科学基金一般项目“互联网时代欠发达地区乡村‘在线都市化’研究”(21BSH048);广东外语外贸大学引进人才科研启动项目“西南少数民族地区数字乡村发展路径研究”(2021RC233)。

摘　　要：随着媒介化社会的飞速发展,以抖音等短视频平台为代表的现代媒介高度嵌入乡村日常生活,并对人们的生产生活产生了深刻影响。通过对江西省乙村的民族志研究发现,村民与短视频平台的商业生产形成了一种内外双向、纵横交织的“共演”模式。传统乡村社会时间景观的变迁不可阻挡,但村民仍旧可以依托地方文化基础,在理解数字媒介的同时,理性地调适现代时间观念与传统时间惯性之间的关系。他们利用日常生活实践与商业触角相制衡,将生态时间与媒介时间拼贴在一起,形成新的权力一需要关系,在新技术媒介激起的时代涟漪中形成自身独特的媒介实践。在这种不断生成转化的实践过程中,一方面,村民的闲暇时间被用于短视频平台的商业化生产,另一方面,短视频也成为嵌入村民地方农事节律中的休闲点缀。这种非对立、非二元的现代乡村时间景观模式恰恰体现了传统与现代的拼贴和嵌套,是乡民日常生活的新形态。With the rapid advancement of media society,modern media,represented by short video platforms such as Douyin,have become deeply embedded in rural daily life,exerting a profound impact on people's production and livelihoods.Through an ethnographic study of Z Village in Jiangxi,it was found that villagers and short video plaforms have formed a mutually interactive and intricately interwoven"coperformative"model of commercial production.The transformation of the temporal landscape in traditional rural society is inevitable.However,villagers can still rely on their local cultural foundation to rationally adjust the relationship between modern time concepts and traditional temporal inertia while engaging with digital media.Through their daily life practices,they counterbalance commercial influences,collage ecological time with media time,establish new power-demand relationships,and develop unique media practices amid the ripples caused by emerging technological media.In this continuously evolving process,on the one hand,villagers'leisure time is utilized for the commercial production of short video platforms,while on the other hand,short videos have also become a leisure embellishment embedded within the local agricultural rhythms of the villagers.This non-oppositional and non-binary model of modern rural temporal landscape vividly embodies the collage and nesting of tradition and modernity,presenting a new form of rural daily life.

关 键 词：短视频平台 乡村 商业性时间 媒介化 

分 类 号：G63[文化科学—教育学]