旅游促进各民族交往交流交融的旅游体验研究  

A Study on the Tourism Experience of Tourism Promoting the Exchange and Integration of Various Ethnic Groups

作　　者：李建峰 代洪宝 黄大伟 LI Jianfeng;DAI Hongbao

机构地区：[1]河北民族师范学院避暑山庄研究中心,河北承德067000

出　　处：《河北旅游职业学院学报》2025年第1期41-47,共7页Journal of Hebei Tourism College

基　　金：2024年河北省文化艺术科学规划和旅游研究项目“承德市‘旅游促进各民族交往交流交融’游客体验价值研究”(HB24-YB076)。

摘　　要：在旅游促进各民族交往交流交融实践中,游客产生的体验既有旅游体验的共性又有其特殊性,以往学术成果已难以对其诠释。基于此,采用扎根理论研究方法,通过分析游客访谈与旅行主播(VLOG)视频数据,获得548个样本数据标签、136个概念、24个一阶范畴、4个二阶范畴与1个核心范畴,最终形成由“基础层感性体验(身心愉悦)——核心层知性体验(认知建构、价值共创)——衍生层认同体验(忠诚与分享)”组成的各民族交往交流交融旅游体验模型,为相关工作开展提供新的理论指导。In the practice of promoting the exchange and integration of various ethnic groups through tourism,the experience generated by tourists has both the commonness and particularity of tourism experience,which is difficult to be interpreted by previous academic achievements.Based on this,by using the grounded theory research method,548 sample data labels,136 concepts,24 first-order categories,4 second-order categories and 1 core category were obtained by analyzing the video data of tourist interview and travel anchor(VLOG).Finally,a tourism experience model consisting of"perceptual experience at the base level(physical and mental pleasure)--intellectual experience at the core level(cognitive construction and value co-creation)--identity experience at the derivative level(loyalty and sharing)"is formed,which provides new theoretical guidance for related work.

关 键 词：旅游促进各民族交往交流交融 旅游体验 扎根理论 

分 类 号：F592.7[经济管理—旅游管理]