从在地到在线:非遗的媒介化呈现与地方感重建  

From On-Site to Online:The Media Presentation of Intangible Cultural Heritage and the Reconstruction of Sense of Place

作　　者：余欢 Yu Huan(School of Journalism and Communication,Central China Normal University,Wuhan 430079)

机构地区：[1]华中师范大学新闻传播学院,湖北武汉430079

出　　处：《华中师范大学学报(人文社会科学版)》2025年第2期129-138,共10页Journal of Central China Normal University:Humanities and Social Sciences

基　　金：湖北省社会科学基金一般项目(后期资助项目)“非物质文化遗产传播的智媒体运用研究”(HBSK2022YB504);中央高校基本科研业务费专项资金项目“智媒时代仪式节庆类非遗场景传播策略研究”(SK02502022-0205)。

摘　　要：非物质文化遗产作为日常生活视域下特定的文化主体、文化实践和文化景观,具有强在地属性。随着网络媒介技术不断扩大人们感知和连接的边界,人地关系呈现出“全球在地化”到“地方全球化”的动态发展趋势。本文结合人文地理学“地方感”相关理论,从身体感知视角出发,探究非物质文化遗产参与主体是如何由过去“在地”经验转向“在线”体验的。研究发现,非遗的数字地方感生成逻辑遵循地方感知的重叠、地方意象的重构、地方符号的重塑三个阶段,通过位置媒介、社交媒体、影音视频等共同塑造。从非遗“守护者”与“漫游者”的双重视角,可观察到人地联结的不同文化实践形式:不仅以云端共享实现关系性延展,而且以个体记忆的叠加实现数字互动。Intangible cultural heritage,as a special cultural entity,cultural practice,and cultural landscape in the perspective of daily life,has strong local attributes.As networked media technology continuously expands the boundaries of human perception and connectivity,the relationship between man and land exhibits a dynamic evolution from“global localization”to“local globalization”.Drawing on theories related to“sense of place”in human geography and adopting a perspective of body perception,this study explores how participants of intangible cultural heritage have changed from the“on-site”experience of the past to“online”experience.The research identifies three logical stages of the generation of digital sense of place:the overlap of place perceptions,the reconstruction of place images,and the reshaping of place symbols.It highlights how location-based media,social media,and audiovisual content collectively shape the sense of place.Furthermore,the study proposes different forms of cultural practices that connect man and land,from the dual perspectives of“guardians”and“wanderers”of intangible cultural heritage,which not only achieves relational extension through cloud sharing,but also realizes digital interaction through the layering of individual memories.

关 键 词：非物质文化遗产 地方感 媒介化呈现 

分 类 号：G63[文化科学—教育学]