新媒体技术对艺术创新与传播的影响研究  

Research on the Impact of New Media Technology on Art Innovation and Communication

作　　者：李玉玲 Li Yuling(Institute of Media,Harbin Normal University)

机构地区：[1]哈尔滨师范大学传媒学院

出　　处：《美术》2025年第3期140-143,共4页Art Magazine

摘　　要：在当今迅速变化的媒体景观中,新媒体技术已成为传统艺术传播的关键力量,推动了传统艺术在全球范围的普及和影响力提升。这种变革不仅改变了艺术家对作品创作和展示的方式,也重塑了公众对艺术的理解。本研究聚焦传统艺术形式在新媒体传播环境下的变革,分析新媒体如何通过社交平台、数字展览、增强现实(AR)等技术手段,赋予传统艺术新的传播方式,增强受众的互动体验。数字媒介不仅打破了传统艺术在地域和时间上的限制,还通过短视频直播等形式促进艺术传播的个性化和多样化,揭示出传统艺术的创作、传播和接受在新媒体环境下经历的深刻变革,同时凸显艺术与科技、社会的紧密联系。In today's rapidly changing media landscape,new media technology has become a key force in traditional art communication,making traditional art more popular and influential around the world.Such a change has transformed the way artists create and display their works,and reshaped public understanding of art.This article focuses on the transformation of traditional art forms in new media communication environment,and analyzes how new media offers traditional art new ways of communication and enhance interaction with visitors through technical means such as social platforms,digital exhibitions and augmented reality(AR).Digital media not only breaks geographical and temporal limitations of traditional art,but also promotes personalized and diverse art communication through short video live streaming and other forms,revealing profound changes in the creation,communication and acceptance of traditional art in new media environment and highlighting the close connection between art,science and technology,and society.

关 键 词：新媒体技术 艺术传播 媒介融合 艺科融合 

分 类 号：J0-05[艺术—艺术理论] G206[文化科学—传播学]