基于ISMAS模型的医院健康传播实践研究——以昆山市第一人民医院为例  

Research on Hospital Health Communication Practice Based on ISMAS--Model Taking Kunshan First People's Hospital as an Example

作　　者：李金珠 杨茹 陶娟 管云华 钱定金 贺鹏 Li Jin-zhu;Yang Ru;Tao Juan;Guan Yun-hua;Qian Ding-jin;He Peng

机构地区：[1]昆山市第一人民医院

出　　处：《中国医学人文》2025年第1期31-35,共5页Chinese Medical Humanities

摘　　要：加强健康教育,提升全民健康素养是《“健康中国20230”规划纲要》确立的重要目标。昆山市第一人民医院积极研究公立医疗机构的健康传播现状,基于ISMAS模型这一传播领域的前沿理论,进行了多方面的实践探索,初步形成了一套既适应新媒体时代传播规律同时又契合本院实际的健康传播工作机制。Strengthening health education and enhancing the overall health literacy of the population are important goals established in"the Outline of the Healthy China 2030 Plan".Kunshan First People's Hospital actively studies the current situation of health communication in public medical institutions,and based on the cutting-edge theory of ISMAS model in the field of communication,has conducted various practical explorations,and has initially formed a set of health communication work mechanisms that not only adapt to the communication laws of the new media era but also fit the actual situation of the hospital.

关 键 词：ISMAS模型 健康传播 昆山市第一人民医院 

分 类 号：G63[文化科学—教育学]