AI环境下苏州地区跨境电商多语言情感分析与文化适应性调整  

Multi Language Sentiment Analysis and Cultural Adaptation Adjustment of Cross-border E-commerce in Suzhou under AI Environment

作　　者：杨素娟[1] Sujuan Yang(Suzhou College of Information Technology,Suzhou,Jiangsu 215200)

机构地区：[1]苏州信息职业技术学院,江苏苏州215200

出　　处：《企业经营与发展》2025年第1期4-6,共3页

摘　　要：随着全球化进程加速,跨境电商成为苏州企业拓展国际市场的重要渠道。然而,语言障碍与文化差异显著影响消费者体验与市场转化率。本文以苏州跨境电商企业为研究对象,探讨AI技术在多语言情感分析与文化适应性策略中的应用,结合具体案例提出优化路径,为区域企业全球化布局提供理论支持与实践参考。With the acceleration of globalization,cross-border e-commerce has become an important channel for Suzhou enterprises to expand their international market.However,language barriers and cultural differences significantly affect consumer experience and market conversion rates.This article takes Suzhou cross-border e-commerce enterprises as the research object,explores the application of Al technology in multilingual sentiment analysis and cultural adaptability strategies,and proposes optimization paths based on specific cases,providing theoretical support and practical reference for regional enterprise globalization layout.

关 键 词：跨境电商 人工智能 多语言情感分析 文化适应性 苏州企业 

分 类 号：F276[经济管理—企业管理]